Ellen Degeneres teams up with Walmart to launch fashion line

Lifestyle Thursday 16/August/2018 13:01 PM
By: Times News Service
Ellen Degeneres teams up with Walmart to launch fashion line

Arkansas: Walmart Inc said on Wednesday that it would tie up with comedian and talk show host Ellen Degeneres to launch a women's fashion line.
This is the company's latest attempt to make deeper inroads into the apparel space and gain market share in the category.
The line, dubbed EV1, will feature nearly 60 items, ranging from denim, tees bearing Ellen quotes, accessories and footwear, all priced at $30 or less, with new items seasonally, Denise Incandela, head of fashion, Walmart U.S eCommerce, said in a blog post.