Monday 20 / May / 2024
Wuhu: Chery International, a leading Chinese automotive company is hosting a five-day summit, with the theme "New Journey, New Life," aimed at creating a new ecosystem with Chery's global users. The user summit has more than 500 participants from over 40 countries, including country managers, car owners and media professionals. Chery is set to launch its cars in Oman at the end of 2023, with the Saud Bahwan Group, and delegates from Oman were also a part of the summit led by the GM of Chery Oman, Ahmed Salaheldin. As per the Kantar-Google joint report of 2023 Chinese Global Brand Builders Top 50, Chery is the top Chinese automotive brand, and ranks #14 among all Chinese brands, in a list that includes brands like Lenovo, Huawei and Xiaomi.
The Chery Ecosystem
At an exhibition at the Chery Headquarters in Wuhu, Anhui Province, attendees could experience an ecological product exhibition area showcasing how the brand integrates with the lifestyle of its users. Co-branded merchandise include camping equipment, intelligent glasses, beauty refrigerators, electric skateboards, pet friendly equipment and more. Apart from the Chery brand (which includes the Tiggo and the Arizzo, which will be launched in Oman), other brands on exhibition were Exeed, Omoda and Jaecoo, focused on a range of New Energy Vehicles highlighting their commitment to bringing green, eco-friendly models all over the world.
2023 Tech Day
As a part of the co-creation conference, Chery International organized the 2023 Tech Day. There was never-seen-before technology on display, including a proprietary chassis that supports a wide array of vehicles, cutting-edge battery technology, and car AI that gives the driver health advice based on current vitals.
At Tech Day, Chery unveiled a slew of autonomous driving technologies centered on the Robotaxi model, showing its achievements in "electrification, intelligence, connectivity, and sharing," and unlocking new horizons for intelligent mobility of the future. In terms of intelligent interaction, the integration of ChatGPT in vehicles is another innovation by Chery. It elevates the vehicle-user interaction to a new echelon, enabling users to effortlessly execute task commands through simple "conversations" with their vehicles, ushering in a more intuitive interactive experience.
Chery also took users on a tour of its 200 million OMR production base spread over 830,000 square meters. The factory has the capability of rolling our 60 cars per hour.
Speaking to the media, MrShen Xiantian, Chery's regional manager for the Middle East said that the brand has done extensive consumer research with its regional partners, to develop vehicles for the Middle East. Recognizing the need for vehicles that perform under extreme conditions of weather, Chery is confident that the products being launched this year will exceed customer expectations and win trust. Chery also understands that customer confidence is built by strong post-sales service and availability of affordable parts, and has incorporated this into its market strategy.
Corporate Social Responsibility
Two significant CSR activities were launched during the course of the New Journey New Life Summit.
On October 17th, Chery International announced a new partnership with UNICEF, to help support the provision of quality education to children worldwide. Chery International and IUCN (International Union for Conservation of Nature)signed of a Memorandum of Understanding. In the future, both parties will explore new models of ecological protection and restoration of forests, wetlands, and oceans through innovative action directions, actively advancing the protection of global vulnerable environments.
This was followed by a bicycle riding event for 1910 cyclists who rode for 5 km through the scenic Shenshan Park in Wuhu.
