Muscat: With a strong belief in supporting Omani SMEs; Alizz Islamic Bank collaborated with Engineering Village to develop a unique journey for the children visiting Alizz Islamic Bank at the Oman Childhood Conference & Expo.
Alizz Islamic Bank’s continuous efforts focuses on raising financial awareness across various initiatives because it is imperative that today’s children and youth have a solid understanding of basic financial concepts and skills to navigate their way through a successful and sustainable future. The idea of sharing knowledge in a fun and exciting approach was the key element while preparing for the exhibition. The aim of the concept was to empower children and have them experience banking through a well-defined customer experience journey.
Speaking about the partnership Lina Al Abdulsalaam, Head of Marketing & Corporate Communications at Alizz Islamic Bank said “In the digital era there is no better way for a child to learn than via interactive methods. We are honoured to have partnered with Engineering Village to give children a fun way to learn about the importance of saving. The child visiting the booth gets to earn digital points, open an account, deposits the points into a programmed ATM that will add the points onto their card and finally the child gets to decide how to spend the points at a store within the booth in order to purchase a savings box along with tips on savings.”
Al Abdulsalaam added “The bank takes great pride in working with talented Omani SMEs to achieve unified success and we are open to supporting more innovative initiatives especially from SMEs that meet our strategic goals and objectives. It is important that we all work closely together in order to increase financial literacy because managing finances in the modern world is extremely vital. They must understand the value of savings and how their money decisions today impact their future everyday expenditure.