License verification necessary for product promotion in outlets :Ministry

Muscat: The Ministry of Commerce, Industry and Investment Promotion (MoCIIP) has called on advertisers to verify the existence of a license from the shopkeeper before advertising his/her products in the Sultanate of Oman.

The ministry said: "Dear advertiser, make sure that the commercial facility obtains a license from the ministry before announcing its promotions or discounts so that you are not legally liable."

In December 2022, the Ministry issued a bylaw to regulate business activities involving marketing and promotion via electronic websites and social media groups.

The bylaw, which seeks to protect both merchants and consumers, requires the promoters of products and services via social media to obtain a license from the Commercial Affairs and Electronic Trade Department of the Ministry of Commerce, Industry and Investment Promotion.