Tuesday 14 / May / 2024
Muscat: Al Jenaibi International Automobiles LLC (AJIA), the official importer of BMW Group vehicles for Oman, is celebrating its 20-year partnership with the Group, and on this occasion, Jean-Philippe Parain, Senior Vice President Sales for Asia-Pacific, Eastern Europe, Middle East and Africa at BMW Group, visited the Sultanate for the first time.
The celebration of the significant milestone comes in line with the relentless efforts of Al Jenaibi International Automobiles and BMW Group to bring game-changing automotive experiences for motorists across Oman, as reflected in AJIA’s successful legacy as the official importer of BMW Group vehicles for the past two decades. During his visit, Jean-Philippe Parain was accompanied by Sheikh Othman Bahwan, and Rachid Zamani, Managing Director, Al Jenaibi International Automobiles, and Dr. Hamid Haqparwar, Managing Director, BMW Group Middle East.
During the visit, Al Jenaibi International Automobiles also announced that the dealership will be establishing a new state-of-the-art BMW service facility at Mawaleh in Muscat, that will offer the same legendary service for all BMW customers in a futuristic service environment.
“At BMW Group, we are delighted to celebrate our 20-year partnership with Al Jenaibi International Automobiles – a relationship that has blossomed over the past two decades to put Oman at the forefront of the latest innovation in mobility,” Jean-Philippe Parain, Senior Vice President Sales for Asia-Pacific, Eastern Europe, Middle East and Africa at BMW Group said. “I would like to congratulate Al Jenaibi International Automobiles for their remarkable focus on the customer with a comprehensive strategy that not only brings great products, a great brand and great after sales to Oman, but also raises the BMW customer experience to a whole new level. As the announcement about the Mawaleh service facility demonstrates, we are firmly committed to investing in and developing this dynamic market and eagerly look forward to the next 20 years of our partnership and progress in Oman,” he added.
As one of the most enduring BMW partnerships in the GCC, Al Jenaibi International Automobiles has been a driving force for the brand’s success in the region. Last year, AJIA won 5 awards at the BMW Middle East Aftersales Conference in Malaysia, and more awards at the BMW Group Middle East & Sales Conference.
Commenting on the occasion, Rachid Zamani, Managing Director, Al Jenaibi International Automobiles said: “On behalf of the entire Al Jenaibi International Automobiles family, I am incredibly proud to celebrate this special milestone with Jean-Philippe Parain, as we mark 20 years of success in bringing the BMW to customers across Oman. Built on the outstanding commitment to innovation, business strategies and service excellence, and exemplified by extraordinary talent from Oman and beyond, this partnership is a true testament to the future of the automotive sector as we work together to further develop the market and introduce the BMW electric model range to Oman.”
Reflecting on the successful partnership, Dr. Hamid Haqparwar, Managing Director, BMW Group Middle East added: “I would like to offer the warmest congratulations to Al Jenaibi International Automobiles as we honour their two-decade partnership with the BMW Group. This celebration comes at a time of rapid changes in the industry, and I am thrilled to note that AJIA’s constant investments in expanding their facilities and offering the ultimate experience to BMW customers is already setting the stage for the next 20 successful years.”
