India emerging as an attractive investment destination for automotive manufacturers

Business Sunday 02/July/2023 08:09 AM
India emerging as an attractive investment destination for automotive manufacturers
New Delhi: The Indian automotive industry has achieved a remarkable feat by producing 27 million vehicles valued at USD 108 billion in the fiscal year 2022-23.
This significant surge in automobile production has surpassed the previous fiscal year, indicating a thriving industry. This success can be attributed to various factors such as the country's favourable business environment, expanding consumer base, and the presence of leading global automobile manufacturers.
 With proactive government policies geared towards making sure that India has emerged as an attractive investment destination for automotive manufacturers. The Make in India initiative has also effectively created a conducive environment for foreign direct investment in the automotive sector with the availability of skilled labour at competitive wages, a robust supply chain, and extensive vendor networks that have been able to further enhance India's appeal as a manufacturing hub.
The annual Auto Expo also holds a significant place serving as a platform for manufacturers, enthusiasts, and industry professionals to witness the latest innovations, cutting-edge technologies, and trends in the automotive sector.
Transition to sustainable mobility
India has witnessed a gradual shift towards electric mobility and now forging ahead in its commitment to curbing carbon emissions and fostering sustainable transportation. With a resolute focus on supporting the widespread adoption of electric vehicles (EVs), the nation has diligently established the necessary infrastructure to fuel their growth among consumers.
However, it is not solely the domestic market that propels India's automotive prowess, a significant factor driving the surge in vehicle production lies in the flourishing export market. India has emerged as a formidable exporter of vehicles to diverse regions, including Africa, Latin America, and Southeast Asia.
This remarkable expansion has not only bolstered the industry's overall revenue but has also fortified India's standing as a formidable global player in the automotive sector. With each stride forward, India continues to leave an indelible mark on the world stage, shaping the future of the automotive landscape with sustainability and ingenuity.

Transforming India's automotive manufacturing
Prime Minister Modi's Union Cabinet launched $3.5 billion Production-Linked Incentive Scheme (PLI), propelling India's automotive sector with financial incentives up to 18% to boost domestic manufacturing of advanced automotive technology (ATT) products and attract investments in the automotive manufacturing value chain.
The PLI Scheme for the automobile and auto component industry in India has successfully attracted a proposed investment of ₹74,850 crore,
surpassing the target estimate of ₹42,500 crore over a five-year period from April, 2022. The scheme has two components: the Champion OEM Incentive Scheme and the Component Champion Incentive Scheme. Under the Component Champion Incentive Scheme, approved applicants are expected to invest ₹29,834 crore.
The PLI Scheme offers incentives of up to 18% to encourage fresh investments in the indigenous supply chain of Advanced Automotive Technology (AAT) products. This initiative aligns with the government's goal of promoting environmentally cleaner, sustainable, advanced, and efficient electric vehicles (EVs) through the PLI Scheme for Automotive Sector, along with the FAME Scheme.
The successful implementation of the PLI Scheme is a major boost to Prime Minister Narendra Modi's Make in India and AtmaNirbhar Bharat Abhiyan (Self-Reliant India) Initiatives. It will enhance India's manufacturing capabilities for AAT products, create economies of scale, overcome cost disabilities, and build a robust supply chain. The scheme will also generate employment opportunities and enable the automobile industry to move up the value chain.
The approval of 115 companies under the PLI Scheme demonstrates the industry's confidence in India as a world-class manufacturing destination. The response from both local and globally headquartered groups reaffirms India's progress and self-reliance as a manufacturing powerhouse.
This scheme, along with the PLI scheme for Advanced Chemistry Cell (ACC) and the Faster Adoption and Manufacturing of Electric Vehicles (FAME) initiative, will facilitate the transition to a greener and more efficient EV-based transportation system.
Driving digital transformation
Digital transformation has become a game-changer for the Indian automotive industry, as it leverages advanced technologies like artificial intelligence, machine learning, and the Internet of Things. This transformative process has had a significantly positive impact on the industry, revolutionizing various aspects of operations. From vehicle design and manufacturing to sales, marketing, and after-sales services, the entire spectrum has been reshaped.
The adoption of new-age design tools and software has resulted in the creation of safer and more efficient vehicle models. Digital marketing channels have opened up new avenues for reaching wider audiences and building stronger brand awareness. Additionally, innovations in after-sales services, such as remote diagnostics and real-time software updates, have enhanced customer loyalty and reduced costs.
While challenges like high implementation costs and complexity exist, the promise of future growth and innovation outweighs these hurdles. The digital revolution in the Indian automotive industry is not just inevitable but also presents an array of opportunities for enhanced profitability and success. By embracing digital transformation, the industry is paving the way for a brighter and more prosperous future.

Opportunities for improvement and collaboration
Despite challenges such as rising input costs, supply chain disruptions, and the need for technological upgradation, it is crucial to view them as opportunities for improvement, innovation, and collaboration. The production milestone of 27 million vehicles valued at $108 billion highlights India's potential as a global automotive manufacturing powerhouse.
As the industry continues to navigate challenges and explore new avenues, it will significantly contribute to India's economic growth and employment generation, while also driving the global transition towards sustainable transportation.
With widespread collaborations within the industry, manufacturers, suppliers, technology partners, and industry experts must come together to exchange ideas, explore potential partnerships, and discuss the future of mobility. This transition presents immense opportunities for India's automotive industry and opens avenues for innovation, research and development, and the creation of new job opportunities.
The production of electric vehicles and the development of associated technologies and components will not only contribute to India's economic growth but also drive employment generation in the automotive sector.
To maximize these opportunities and address the challenges ahead, collaboration among manufacturers, suppliers, technology partners, and industry experts is paramount.
By exchanging ideas, sharing expertise, and exploring potential partnerships, stakeholders can drive innovation, enhance efficiency, and accelerate the development of sustainable mobility solutions. This collaboration will enable the industry to stay at the forefront of global advancements and contribute to shaping the future of mobility.
By navigating challenges, embracing innovation, and fostering collaboration, the Indian automotive industry can make substantial contributions to the country's economic growth, employment generation, and the global transition towards a greener and more sustainable future. Along with the same, recent years have seen digitalisation being embraced to enhance its reach and engagement. As one of the largest automobile markets in the world, India's actions and initiatives have a significant impact on global emissions.
By promoting electric mobility and adopting greener manufacturing practices, India can contribute to reducing carbon emissions and mitigating the adverse effects of climate change. With its sights set on the global stage, India's automotive industry is on track to secure the prestigious position of being the world's third-largest market by the year 2030, solidifying its dominance in the realm of heavy vehicles on an international scale.
As this thriving industry makes substantial contributions to India's GDP and manufacturing sector, the nation is also making remarkable strides as a frontrunner in the adoption of electric vehicles (EVs). With a steadfast shift towards electric mobility, India is well-positioned to become a global manufacturing powerhouse while driving sustainable transportation practices.