Muscat: Chef Middle East has been selected as the licensed distributor of the Certified Angus Beef brand in the Sultanate.
Aiming to strengthen its position as the premium provider of the finest quality foods and beverages to the hotel, dining and catering industries, the leading regional supplier Chef Middle East also announced the official launch of the Certified Angus brand in Oman on Monday. The company has entered the Omani market after nearly two years of operations in the United Arab Emirates and Qatar.
Chef Middle East organised a special event on Monday at the Intercontinental Hotel Muscat to officially celebrate the launch with some of their best clients and their Certified Angus Beef partner Jessica LoPresto, who flew in from the United States to attend this event.
During the opening speech, LoPresto, international account manager for Certified Angus Beef, said, “Nearly two years ago, our partnership with Chef Middle East began in the UAE and Qatar. Within this short time span, they have become one of our strongest partners in the region. The best partnerships are those in which you share common core values. Good people, quality product, and most importantly, integrity are the values our brand was built on. Chef Middle East shares the same principles.”
The event was a great success, allowing Chef Middle East to start 2018 on a high note. It was a well-seasoned evening featuring live BBQ and grilling stations, food tasting sessions, and valuable interactions between the city’s most prominent food and beverage professionals.
As a leading speciality broadliner, Chef Middle East, operating since 1995, offers its clients premium quality ingredients, through its state-of-the art logistics network.
Chef Middle East lists over 4,000 of the world’s leading food products from many European and Asian countries. Its 300-strong dedicated employees work closely with vendors, partners and customers to provide best-in-class import, warehousing and distribution solutions across eight product categories. The company services more than 1,000 customers from its headquarters in the United Arab Emirates and its key branches in Qatar and Oman.
Established in 1978, the Certified Angus Beef brand was the first fresh meat brand certified through the United States Department of Agriculture (USDA). USDA graders are responsible for making sure that every pound stamped with their trademark logo meets all 10 science-based specifications. These specifications are the standard in the industry and are in place to ensure customers receive high-quality tender beef with exceptional flavor and juiciness.