Saturday 04 / May / 2024
Muscat: Leading Omani automotive distributor OTE Group launched an exclusive showroom dedicated to HAVAL - an icon of China’s automotive industry and the third largest selling SUV globally.
The launch marks a new chapter in the positioning and growth of HAVAL, among other fellow brands of Great Wall Motor (GMW) group, in the Omani market. Representing the cream of the crust of China’s automotive offerings, HAVAL and its siblings from Great Wall Group are poised to enjoy a strong growth trajectory in the Sultanate of Oman, as they indeed have in other regional and international markets.
Speaking at the showroom launch at OTE’s Al Wattayah headquarters on 14th February 2023, Sheikh Saad Suhail Bahwan, Chairman – OTE Group said: “We at OTE – exclusive distributors of HAVAL and other reputable brands from Great Wall Motor in the Sultanate of Oman – are immensely proud to showcase the HAVAL range of SUVs at our headquarters in Al Wattayah. This showroom, which is modern in its design and state-of-the-art in its furnishing, is a testament to OTE’s commitment to nurturing the growth of HAVAL in the Omani market.”
Present at the opening was a distinguished gathering of guests from the Chinese Embassy in the Sultanate of Oman, led by Mr. Yao Mingshan, Director of the Ambassador’s office. Great Wall Motor was represented by high level officials comprising of Mr. Tony Sun Guang, General Manager - GWM Middle East, and Mr. Hani El Sayed Mahmoud El Sayed, Director Sales, GWM Middle East.
Acclaimed as a global SUV specialist, HAVAL is one of four brands owned by GWM Group, one of China’s biggest manufacturers of SUVs and pick-up trucks. With over five million units sold worldwide, HAVAL is also an international bestseller.
Powering its impressive success is a combination of stylish design elements, cutting-edge technology, superior components and uncompromising safety features. In addition to its cost-competitive market positioning, the brand also delivers value throughout the entire customer experience.
Holding pride of place in the imposing new showroom are four of HAVAL’s latest offerings: the ultra-stylish JOLION best known for its bold architecture and modern engineering; the HAVAL H6 – medium size SUV inspired by Asian and European design features combined with its dazzling technology and outstanding safety features; the HAVAL H9 with its muscular design, superior off-roading capabilities and luxury features; and the Dargo – a mid-size SUV for those with a large appetite for adventure.
Complementing this collection is a selection of popular pick-up models from parent company GWM. The list includes the Wingle and POER series of pick-ups which have played an integral part in GWM’s leading position among pick-ups in China, and increasingly around the world as well. Also on display are luxury off-road SUV classics from GMW in the form of the TANK 300 and 500 models.
Indeed, a world of Chinese automotive design ingenuity, technological innovation and motoring luxury awaits visitors to this flagship showroom of HAVAL. Competent marketing staff are on hand to offer insights into the tremendous value proposition that come with the HAVAL range. OTE has also invested in a state-of-the-art workshop at Ghala, along with a fully equipped parts centre, to ensure a rewarding and durable ownership experience for HAVAL owners.
Accentuating this experience a notch further is the recent announcement by Great Wall Motor of the launch of its first parts distribution Centre for the Middle East in Dubai – a pivotal step that promises to enhance the automaker’s quality of after-sales services across its geographical footprint spanning the MENA region. The new regional parts distribution centre will optimize parts supply, response speed and efficiency, effectively taking service delivery standards to a new level. These new investments will inevitably hasten the arrival of GMW’s keenly-awaited zero emission brand ‘ORA’ to the Middle East market, as well as HEV products from both HAVAL and TANK brands.
At the event, GWM Middle East also made an announcement to kick off “GWM Across GCC” project, with Oman as the very first station to start with. “GWM Across GCC” is a regional project to unveil the forthcoming milestone initiatives of GWM and its partners across the GCC countries.
OTE Group is the exclusive dealer for Great Wall Motor in Oman offering excellent sales and after-sales service support, underpinned by a nationwide service network, that’s on par with global standards. For more information please contact 800-50004.
