Ministerial Decision issued to regulate licensing of national product’s identity

The Ministry of Commerce, Industry and Investment Promotion issued Ministerial Decision No. 62/2023 regulating the licensing of the national product’s identity.

The decision seeks to establish a unified national framework for Omani products. Besides unifying the products’ marketing identity, the decision is aimed at augmenting competitiveness, enhancing in-country added value (ICV) of national products and raising local and foreign consumers’ awareness about Omani products.