Sunday 01 / June / 2025
Muscat: The activities of the first international forum of expertise on "Developing Practices of Marketing and Promotion of Dates", organized by the International Dates Council in partnership with the Ministry of Agriculture, Fisheries and Water Resources in the Sultanate of Oman, will start tomorrow, Wednesday, from January 18-19, at the Sheraton Muscat Hotel.
The forum will address issues of production and methods of marketing dates to the consumer, and the benefits of consuming dates for all segments of the value chain (farmers, manufacturers, marketers, traders, consumers, the national economy, the environment, and sustainable development).
Many researchers and specialists from various academic, research and extension circles at the local, regional and international levels are participating in the forum, in the field of palm cultivation, marketing and the production and processing of dates, in addition to a number of economists, nutrition and marketing experts from various local and international organizations, government agencies and the private sector, and a number of ambassadors and commercial offices.
The organization of this forum comes in view of the economic and nutritional importance of dates at all local, regional and international levels. Therefore, it is necessary to address challenges along the value chain, as marketing dates is among the most critical points for the development of the palm and dates sector, as the marketing systems and infrastructure for marketing dates in most Countries are generally ineffective, so it is necessary to build strong and effective marketing strategies and focus on quality systems to increase demand through investment and innovation in this field.
