MHD ACERE reversing trend of new car model shortages in Oman

Oman Monday 07/November/2022 21:06 PM
By: Times News service
MHD ACERE reversing trend of new car model shortages in Oman
Mohsin Hani Al Bahrani, CEO of MHD ACERE

Muscat: Notwithstanding the shortage of microchips and unavailability of new car models in the Sultanate of Oman, a leading automobile company, MHD ACERE, is attempting to reverse the trend in the country.

There is no waiting list with the automotive agency and latest models of cars are available to the buyers.

The Automotive, Construction Equipment and Renewable Energy (ACERE) cluster of Mohsin Haider Darwish (MHD) Group, dealers of MG Motor in Oman, have, in fact, turned the tide, with most of the new cars on the roads delivered from the stables of MG Motor.

In an exclusive talk with Times of Oman, Mohsin Hani Al Bahrani, CEO of MHD ACERE, said: “At MHD ACERE we have always looked at obstacles as stepping stones to success. From the time we introduced MG Motor in Oman, we have had to navigate and overcome multiple global and economic situations, post the COVID-19 pandemic.

“We embarked on ambitious and aggressive campaigns to enhance our network, increase our team strength, elevate our organizational capabilities, as well as change our local consumer’s perceptions about our MG lineup.”

Bahrani, who was recently named in Forbes Middle East 30 Under 30 list, added: “Today, MG Motor in Oman stands as the third largest brand in the automotive segment as per the Middle East Automotive Report from the 15th position it held in 2019, thus making Oman one of the most important markets for MG Motor in the region.

“Despite the global stock shortages that the world is suffering from, our principals at MG Motor have ensured that we have the required stock availability of MG models for our customers to extend to them the benefits of owning any MG model they desire.

“This is a true testament to our single-minded commitment towards the MG brand and its growth in the Sultanate of Oman.”
It may be mentioned that the shortage of semiconductor computer chips across the globe has led to massive disruption in the car industry, with sales and production numbers taking a massive global hit.

The problems can be traced back to the COVID-19 pandemic, and are an ongoing issue due to the resultant supply-chain crisis. Many semiconductor factories closed down, and are now running low on staff, which has seriously affected the global supply.

Initially, the shortage of the silicon chips led automotive companies to halt production in some cases.

Production issues will certainly be there for the next few months and into 2023 as well, according to officials at the automobile dealers in Oman due to microchip shortages still disrupting sales and production numbers.