Muscat: Dar Al Atta’a officially has a new partner, which intends to help less fortunate children through the sale of special custom-made jewellery, called the Robert Mouawad Foundation.
The foundation’s core focus is to make a positive, life-altering difference to the lives underprivileged children. While considering the values and principles of the holy month of Ramadan, such as humility, generosity and goodwill towards everyone, they have created a custom-made bracelet for purchase, which could prove to be beneficial for a child’s life.
Mouawad’s “Hand in Hand” initiative has prompted the jeweller to create custom-made, 18 Karat rose gold bracelets, with a leather strap for sale, where a portion of the profits will go to Dar Al Atta’a’s students programme, which will focus strongly on their education and development.
The co-guardian of Mouawad, Pascal Mouawad said, “Mouawad is committed to making a lasting contribution to the communities where it operates and we are pleased to have launched this initiative in Oman.”
“The bracelets designed for the ‘Hand in Hand’ initiative are made with the intention of taking action on behalf of children in need of quality education, while highlighting the spirit of the sacred time,” she added.
This is Mouawad’s first initiative in Muscat after creating several charities in Saudi Arabia and Lebanon, and they are hoping to make an impact in the Sultanate for the children’s sake.
The simple yet contemporary unisex bracelet is available at the Mouawad Boutique at The Opera Galleria in Shatti Al Qurm and costs OMR260 (US$500).
A representative from the boutique said for every purchase of the bracelet, US$100 will be donated to Dar Al Atta’a.
Maryam Al Zadjali, chairperson of Dar Al Atta’a, thanked Mouawad and said, “On behalf of Dar Al Atta’a, I would like to express my sincere gratitude towards Mouawad for their support.”
She further added, “We look forward to working closely with them. I am confident that, with their help, we can make this initiative a grand success.”