Mall of Muscat concludes 58 days “Mall of Muscat Festival”

Oman’s most luxurious mall, Mall of Muscat concluded its highly successful 3rd Anniversary tactical sales and marketing campaign “Mall of Muscat Festival” on 28th May by attracting over 600,000 visitors from not only Muscatbut from the neighboring governorates as well.

The 2 months long campaign included elements like a unique digital Shop, Spin and Win activation stand where close to5,000 customers instantly wonfree shopping vouchers worth OMR 50,000 from the participating brands like Oman Aquarium, Matalan, Fabyland, Xtreme Zone, Novo cinema, H&M, Bath & Body Works, Cinnabon and many more.

As part of this campaign, Mall of Muscat, hosted aunique Vibrant Night Bazaar during the month of Ramadanwhich created a positive vibe in the community and resulted in phenomenal footfalls and business for its participants. The product mix in the bazaar targeted both adults and children and also included engaging entertainment activities such as Drum circles, roaming acts as an additional attraction for the visitors. For the kids, every weekend during the 2 month long campaign was packed with free entertainment and fun activities like Magic show, Hula hoops and Indoor Foosball which helped to attract more families to the mall.For Eid, the mall did a block buster musical concert and mind boggling acrobatic chair balance shows. To top it all ,In addition to all the amazing activities and entertainment, most of the tenants in the stores had amazing offers and discounts, some exclusively for Mall of Muscat.

Speaking to the press about the Mall of Muscat Festival, Mr. Hussain Jamal - Head, Mall Operation, Mall of Muscat said such campaigns adds a unique value to our valued customers and helps the mall to further strengthen the personal bond and brand loyalty to the mall which in turns supports its valued retail partners to improve their business and their connection with customers. We thank all our valued customers and retail partners for supporting us in celebrating our three-year journey in a meaningful way. We are also now gearing up to an exciting Summer, Marketing Campaign which will be launched soon,which will bring more exciting activities to the mall to sustain the positive momentum created due to the recent marketing campaigns and are hopeful for the continued trust and support of our valued customers and retail partners.”