Muscat: The Ministry of Culture, Sports and Youth launched the national programme UpShift on Tuesday.
"UpShift has been launched in cooperation with UNICEF Oman and in partnership with the private sector. It aims at honing skills and abilities of young people to keep pace with the requirements of the labour market," said a statement by the Ministry of Culture, Sports and Youth.
His Excellency Sheikh Rashad Al Hinai, Undersecretary for Sports and Youth, said that Oman 2040 puts youth at the centre of economic development.
"But we need to ensure that they have employability skills, besides technical expertise and knowledge, to be able to compete in the 21st century economy, and UpShift guarantees that," the statement quoted him saying.
Areej Mohsin Haider Darwish, Head of Mohsin Haider Darwish Group, said, "The programme offers a new approach to Corporate Social Responsibility, and sustainable solutions with measurable and scalable results. Along with other companies that have pledged their support, I welcome the first batch of participants."
"The programme can achieve results on a large scale as the multi-sectoral global partnership will meet the urgent need to expand the scope of education, training and employment opportunities for young people," said Lana Al Wreikat, representative of the United Nations Children’s Fund in Oman.