Muscat: Oman Tourism Development Company (OMRAN Group), the executive arm of Oman for tourism development, announced the soft opening of Alila Hinu on Sunday.
The boutique, beachfront eco-resort, rests on an endless bay and beach with a stunning view of the Arabian Sea, just off the southwest coast of the Wilayat of Mirbat, Governorate of Dhofar.
The five-star Alila Hinu is another addition to tourism scene in Oman and its opening marks the operational launch of OMRAN Group’s second property under the Alila Hotels and Resorts luxury hotel brand in Oman.
This will play an important role in meeting the growing tourism demand and support the hospitality sector. In addition, the resort has been established to reflect the diligence towards sustainability, considering environmental aspects, the architecture and the balance between tradition and modernity.
Hashil Obaid Al Mahrouqi, CEO of OMRAN Group, said: “The soft opening of Alila Hinu is an important step that reaffirms OMRAN Group’s role in driving growth through investment in sustainable developments across Oman. This also highlights the aligned efforts of OMRAN in partnership with Oman Investment Authority towards economic diversification, as well as our collaborative efforts with the Ministry of Heritage and Tourism, in line with National Tourism Strategy 2040."
He added that Alila Hinu is a remarkable tourist addition to Dhofar Governorate, and that the resort would bring unparalleled experiences, enticing local tourists and global travellers alike.
“Alila Hinu benefits from Mirbat's rich culture, humble villages and beautiful landscape. We are all the more pleased that this as an eco-luxury resort,” said Martin Persson, General Manager of Alila Hinu.
Offering the best of both worlds, the resort flourishes in both marine life and nature reserves. Located between Jabal Samhan and the Arabian Sea, Alila Hinu is a nature lovers paradise, boasting the richest historical and cultural settings in the coastal town of Mirbat, in the Dhofar Governate, 87 km from Salalah Airport. It is accessible by road from various other governorates and wilayats.
Alila Hinu will represent a new dimension for tourism offerings in the Sultanate in general, and Dhofar Governorate in particular. The resort will house 112 stylish rooms, including various tourist facilities that contribute to enriching the visitors’ experiences, such as high-end villas, in addition to a range of recreational facilities to ensure a unique experience for the guests, as well as restaurants, swimming pools, and facilities for children.
As the largest hospitality investment group in Oman, OMRAN creates new lifestyle and tourism destinations that support domestic tourism and enhance the experience of local, regional and international visitors.
The group owns and oversees an array of renowned regional and international hospitality brands, with 25 hotels and resorts with over 4,000 hotel rooms, as well as heritage and eco-tourism destinations celebrating the local culture and authentic Omani hospitality.