Omani SME provides high-quality construction and building material products

Muscat: New Rusayl Heights (ELMRR) is one of the leading Omani SME specialised in manufacturing construction chemicals and coating products. ELMRR produces a variety of products with high quality to fulfil the local market demands in the construction and building industry.

Each product manufactured by ELMRR is a result of research and development with contractors, manufacturers and consumers to ensure the product complements the requirements of the market. The products include High-quality precision grouts, concrete admixtures, Industrial floorings and coatings, technically advanced joint sealants, adhesives, bonding agents, water proofing and damp proofing products, water stops, self-adhesive membranes, protective coatings and concrete repair and protection systems among others.

ELMRR was established in Muscat in 2011 by Huda Al Saadi. The business stood against the stiff competition from big players in the market and grown over the years. Recently, the factory has expanded its operations and relocated to Samail Industrial Area aiming to increase the production capacity and adding new products to cater to the market demands.

Speaking about ELMRR, owner Huda Al Saadi said, “ELMRR endeavours to be the preferred quality partner for the manufacturing and distribution of construction chemicals and adhesives in Oman. We aim to deliver our products to both our retail customers and bulk buyers in a socially and environmentally responsible way. Continuously improving our performance is of utmost importance to us.”

It is worth noting that ELMRR Company constantly strives to pay serious attention to quality and safety and to expand the range of products to attain excellence and meet international standards. The experience and knowledge enable the company to reduce the costs and complexity within efficient supply chain management and be the leading company in the sector. ELMRR products are available throughout Oman with a wide network of distributors. As a result of its independence and local manufacturing facility, ELMRR is highly flexible and responds rapidly to the changing demands of the construction industry.

New Rusayl Heights (ELMRR) was granted financial and advisory support by “Sharakah” as a startup in 2011. ELMRR has benefited and grown with numerous financial assistances and continued handholding. Sharakah’s main aim on “Continuous Support” contributes positively to the national economy by supporting the SMEs to stabilise and enhance their performance with financial and consultancy services.