Alizz Islamic Bank achieves 2,000,000 YouTube views and 60,000 Instagram followers

Muscat: Alizz Islamic Bank recently achieved the significant milestone of 2,000,000 YouTube views. The bank is working very hard to be among the key players on the various social media platforms.

Alizz Islamic Bank has risen to become one of the Sultanate’s most popular brands across the various social media platforms, hoping that this will encourage aspirant customers of Alizz to explore our products and services.

With a strong belief in the power of social media to improve customer service, Alizz Islamic Bank has significantly enhanced its overall social media presence in the past years. In addition to achieving the prestigious milestone of 100,000 Facebook likes, the bank was the first Islamic bank in Oman to cross the milestones of 10,000, 20,000, 30,000, 40,000, 50,000and 60,000 followers on Instagram.

Alizz Islamic Bank is now the second most followed bank in Oman, ahead of the more established banks, and one of only two local banks that have a Snapchat presence.

Alizz Islamic Bank’s strong social media presence on Twitter, Facebook, Instagram, YouTube, Snapchat and LinkedIn continues to stand out amongst local financial institutions by emphasising the significance of the ‘human touch’ to start a two-way conversation with the audience, engaging with them on topics of their interest. By integrating social media into the bank’s existing campaigns or creating new ones that capitalize on the spirit of the Omani community, Alizz Islamic Bank has successfully raised the profile of its brand and the marketing techniques using social media tools have brought solid results.

“We are extremely proud of being the first Islamic bank in Oman to achieve the noteworthy milestone of 2,000,000 YouTube views. We are dedicated to keeping our customers at the heart of everything we do and engaging with them on their platform of choice. Our social media channels give a sense of community with our social media followers; focusing on engagement and listening to what they want. Alizz Islamic Bank is proud to be at the forefront of digital tool adoption. As people rely more and more on social media to receive information and communicate, it is crucial that we, as an organisation, embrace digital strategies in marketing. Social media enables us to engage with customers more efficiently and with greater precision” said Murtadha Jawad, AGM- Head of Marketing & Corporate Communications of Alizz Islamic Bank.

After its merger with Al Yusr of Oman Arab Bank, Alizz Islamic Bank with its 17 branches across Oman, and its several delivery channels, are well geared to serve its customers, whether in Wholesale Banking, SMEs, or Retail Banking.