MB Group embarks on digital transformation partnership with SAP

Business Sunday 25/April/2021 17:53 PM
By: Times News Service
MB Group embarks on digital transformation partnership with SAP

Muscat: Muscat-based MB Group, one of the Middle East’s largest multinational groups in the energy and natural resources industry sector, has embarked on the digital market, thanks to a digital transformation partnership announced with global technology company SAP.

As global energy demand continues to increase, energy firms are racing to digitise their operations to support new levels of productivity and efficiency. The Middle East and Africa’s digital oilfield market is set to reach a record-high of $2 billion by 2022, according to a recent report by TechSci Research.

One of the biggest players is MB Group, with more than 4,000 employees in more than 20 countries across the Middle East, Africa, South Asia, and Australia. MB Group covers the fields of oil and gas, marine and engineering, mining and exploration, manufacturing and trading, and investments.

Supporting innovation in oil and gas, MB Group is digitally transforming its operations on a wide range of SAP’s cloud-based solutions across financials, employee experiences, and procurement.

“To meet the challenges of the complex and competitive oil and gas, manufacturing and mining industries, MB Group companies needed full visibility on our operations worldwide,” said Badran Al Hinai, Group Human Resources General Manager, MB Holding. “Thanks to our digital transformation with SAP, we are on a journey to have real-time decision-making, better performance, and greater view of analytical dashboards.”

In particular, MB Group will run on the SAP S/4HANA real-time business suite, the SAP Success Factors human experience management suite, the SAP Ariba digital procurement platform, the SAP Digital Boardroom, SAP Analytics Cloud, and enhancing employees’ digital skills on the SAP Learning Hub.

“MB Group is showing how Oman’s multinational firms can drive digital transformation to optimise operations, logistics, and employee experiences,” said Waheed Al Hamaid, Managing Director, SAP Oman. “As an Intelligent Enterprise in the oil and gas sector, MB Group can deliver innovation that can meet the energy demands of tomorrow and deliver new value.”