Monday 08 / July / 2024
Muscat: The Embassy announced the first Sri Lankan Roadshow, organised under the theme of ‘Serendib the Golden Island’, by the Embassy of Sri Lanka in the Sultanate of Oman together with the Sri Lanka Business Council Initiative (SLBCI), promoting Sri Lankan Culture, Tourism, and Trade, which will be held on Friday (5th July, 2024) from 3.00pm to 9pm at the Oasis Mall, Al Khuwair, Muscat, in the Sultanate of Oman.
The Event is arranged with the aim of showcasing Sri Lanka as a premier travel destination to attract tourists during the summer vacation in Oman as well as to portray Sri Lankan vibrant culture and trade opportunities.
With the active participation of the Sri Lankan expatriate community in Oman, the event seeks to create lasting impression of Sri Lanka among Omani and expatriates alike, fostering cultural exchange and strengthening bilateral economic ties. The roadshow will offer a variety of experiences to make the Omani and foreign visitors to explore various charm and joys of Sri Lanka, aiming to spread awareness about Sri Lanka’s exciting adventure and thrill, wild and scenic, pristine and heritage, bliss, and essence by the Sri Lankan tour operators. Further, the Embassy is planning to invite about 100 VIPs comprising Omani and foreign high dignitaries from the Omani Government and Diplomatic corps based in the Sultanate.
The event is comprised with series of cultural activities showcasing Sri Lankan traditional dances, music, a fashion show to display the Sri Lankan traditional costumes and apparel industry and stands promoting Sri Lankan trade products such as Ceylon Tea, Ceylon spices, and Confectionaries etc.
In the ancient times, Sri Lanka was indeed renowned among Arab traders by the name ‘Serendib’.
The island's rich resources, exotic spices, and strategically important location in the center of the maritime Silk Route between China and Europe, made it a significant trading hub in the Indian Ocean, attracting merchants from various parts of the world, including Arabs. This historical connection between Sri Lanka and Arab traders contributed to the enhancement of people-to-people connection and socio- economic exchanges from ancient era to date.
Sri Lanka is one of the leading tourist destinations which is gaining its top ranking among the leading tourism destinations in the world. Sri Lanka has now attracted some 800K tourists so far in 2024. It is believed that the Middle East, especially Oman’s steadily growing middle and upper-class population with a substantial income and interest in international travel will have a positive impact on the growing tourism market in Sri Lanka.
Previously, there were B-B sessions held at closed doors, promoting Sri Lanka tourism in Oman. This will be the first occasion where we approach the Omani citizens and other foreign expatriates residing in the Sultanate in a mass scale at a mall premises.
Oasis Mall Al Khuwair is the venue partner of the Sri Lankan Roadshow, by being the First Gold Sponsor for the event. Sponsoring the Sri Lankan Roadshow in Muscat is an exceptional opportunity to promote businesses to a receptive audience, expand market presence, and contribute to the growth of Sri Lanka- Oman economic cooperation.
The Organising Committee of the Sri Lankan Roadshow has introduced several sponsorship packages: Platinum as well as Gold, Silver and Associate, Media, Medical, Beverages, Refreshments partners for contributing support to make the event successful.
The Embassy together with the SLBCI invites all trade, tour and media personnels to join hands to promote the event as a splendorous memory in the heart of citizens and residents in the Sultanate of Oman. The Embassy also encourages the Omani and expats residing in the Sultanate to visit the Oasis Mall premises on Friday 05th July, 2024 from 3.00 pm to 9.00 pm to experience the Sri Lankan culture, trade and tourism.
