Friday 19 / April / 2024
Muscat: India’s premier international airline — Jet Airways — is looking to launch more direct flights to several Indian destinations from Muscat in the next couple of years.
Colin Neubronner, senior vice president, Sales and Marketing, Jet Airways and Shakir Kantawala, vice president, Middle East and North Africa, who were in Muscat, talked about the expansions plans for the airline.
“We plan to add one more flight to Mumbai besides launching direct flights to Calicut and Bangalore from Muscat,” Shakir Kantawala said, in an exclusive interview with the Times of Oman.
The flights will be added over the next couple of years when Jet Airways receives more aircraft, which they have ordered. Currently, Jet Airways flies to Mumbai, Delhi, Kochi and Trivandrum from Muscat.
Campaign
The airline will also launch an integrated marketing campaign highlighting its Indian hospitality. Comprising a mix of offline and online channels, the new campaign is being rolled out from next week across the airline’s key markets in the Gulf comprising Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates (UAE).
Branded “Think Home. Think Jet Airways,” the campaign will highlight the advantages that Jet Airways offers its guests, along with its partner Etihad Airways, when flying between the Gulf and India.
Guests can take advantage of the airline’s robust network and experience its award-winning Indian hospitality, together with a warm and personalised family spirit, that has helped the airline create new benchmarks in service excellence.”
Besides connecting the Gulf and India, the airlines’ gateways in Abu Dhabi, Amsterdam, Paris and London will also facilitate convenient connectivity to Europe, the United States and Canada.
Mannu Anand, general manager, Oman, Jet Airways, said, “Planning your travel is not just about getting the best deal. It’s increasingly about a complete experience that begins right from booking and lasts until the destination. Jet Airways offers guests’ best value for money in the Indian sky at affordable fares, every time they fly with us.”
“Guests can avail great value while planning their travel to India and experience the airline’s exceptional service on the ground and in the air, its unmatched global network, flexible schedules and enhanced connectivity.”
With 47 unique domestic destinations in India to choose from, I am confident that this promotion will be well received and will be extremely popular with all our guests, including Arab and GCC (Gulf Cooperation Council) nationals.”
Superior value
Expected to appeal to the significant Indian and other expatriate population residing in Oman, the new campaign will differentiate Jet Airways’ superior value proposition vis-à- vis competition, illustrating the various ways in which guests flying the airline can experience its trademark Indian hospitality, characterised by warmth and care, both onboard and on the ground, as well as its delectable selection of a range of international and Indian cuisine.
The campaign will also promote the airline’s liberal baggage allowances and the opportunity for guests’ to earn unmatched benefits by signing up for the airline’s award-winning JetPrivilege loyalty programme. Neubronner and Kantawala, added: “Operating nearly 100 daily flights between Gulf with India, Jet Airways’ also offers extensive onward connectivity choices to its guests to leading ASEAN and SAARC destinations, such as Bangkok, Colombo, Dhaka, Hong Kong, Kathmandu, and Singapore.”
