Ministry of Tourism joins hands to promote Oman as the adventure sports destination

Muscat: The Ministry of Heritage and Tourism has partnered with Sabco Sports to increase the reach of the event and promote Oman’s potential to become the next great sports and adventure tourism destination.

Scheduled on 26-27of January, the event has grown to become Oman’s biggest run and now aims to capture a growing global audience seeking exciting tourism experiences.

Haitham bin Mohammed Al-Ghasani, the Director General of Tourism Promotion at the Ministry of Heritage and Tourism, affirmed, “The tourism sector experienced remarkable growth in 2023, and we foresee the continuation of this positive trend. Sports tourism events constitute a fundamental strategic pillar embraced by the Ministry of Heritage and Tourism to enhance inbound tourist traffic to the Sultanate of Oman.

“The Al Mouj Muscat Marathon holds a prominent position in the ministry’s tourism calendar for 2024, serving as a catalyst for attracting international participants, alongside the active participation of local runners from across the Sultanate.

“Our enduring objective is to showcase Oman’s culture, beauty, and unique experiences, emphasising its capacity to host a diverse array of tourism events to appeal to various types of travellers. This event significantly contributes to promotional, economic, and social gains, leading to the diversification of the economy through sports tourism activities.”

“We are very proud to partner with the Ministry of Heritage of Tourism and excited to introduce Oman to new audiences and encourage more people to visit this amazing country using the mass appeal of sport. With awe-inspiring nature, authentic charm and world class facilities, Oman continues to develop a reputation for being a vibrant destination for local and international tourists and can play a role in developing a thriving tourism sector in the coming years,” says Ali Al Ajmi, General Manager of Sabco Sports.

Organised by Sabco Sports and hosted by Al Mouj Muscat, Oman’s premier destination and title sponsor of the event, there are five race categories to choose from ranging from 1km, 2km and 3km Kids’ Runs to a half- and full marathon. All finishers will receive a tech t-shirt and a medal to celebrate their achievement.

Over 12,000 runners of all ages are expected, with registrations flowing in from across the nation and around the world to experience the unique atmosphere of the race and spend a fun-filled weekend at Al Mouj Muscat.

Registration is currently open in all five race categories with promotional rates available for a limited time through the official website, www.muscatmarathon.om