Muscat: Milano, the renowned Italian brand and a cherished member of the Danube Group, renowned for its premium bath and home solutions across the Middle East, hosted its highly anticipated annual Dealers' Meet in Oman on September 8, 2023.
The grand event took place at the opulent Grand Hyatt Hotel and drew a remarkable gathering of over 400 dealers. Milano's commitment to nurturing strong dealer relationships and acknowledging their invaluable contributions to the brand was at the forefront of this extraordinary gathering.
Milano recognizes the significance of its expanding dealer network as a pivotal pillar of its business. This dedication is exemplified through its innovative program, initiated in 2017, which rewards top-performing Middle Eastern dealers with luxurious vacations as a testament to their outstanding achievements and commitment to promoting the Milano brand.
In its inaugural year, this initiative whisked dedicated dealers away to Switzerland, followed by an Italian cruise in its second year. The tradition has continued, with high-achieving traders embarking on unforgettable journeys to Georgia, London, and Singapore in subsequent years. The eagerly anticipated scheme for this year promises to transport them to the enchanting destinations of Switzerland, Paris, and Disneyland.
Dealers were treated to exclusive one-day discounts available only to event attendees during the glittering evening, which featured world-class entertainment and performances by top artists from around the globe. Milano also provided valuable strategic insights into its business, engaged in discussions about future market expectations with the dealers, and reaffirmed its unwavering commitment to leading the industry.
Mr. Anis Sajan, Vice Chairman of the Danube Group, expressed his gratitude for Milano's enduring presence in Oman, stating, "Oman was the first country to recognize and appreciate the Milano brand. I cannot thank the dealers of Oman enough for their pivotal role in shaping Milano into the brand it is today." He continued, "Oman is a key market for our brand, and the ongoing government development projects are fueling growth in the construction and FM sector, enabling us to connect with a broader target audience."
Sajan shared insights into Milano's growth strategies, explaining, "Our primary objective is to meet customer needs and expand our product lines with relevant solutions, making Milano the ultimate one-stop shop for all home improvement needs."
With its extensive range of high-quality and affordable products, Milano has become a household name in urban and suburban areas of Oman, offering not only sanitaryware but also doors, electrical, and hardware products.