Sadafco inks pact expanding its reach to Oman

Muscat: Saudi Arabia's leading food manufacturer, seller, and distributor, Saudi Dairy and Food Products Company (Sadafco), has signed a sales and export agreement for its products in the Sultanate of Oman.

The landmark deal is part of Sadafco's wider expansion plan to broaden its customer base within and beyond the Kingdom of Saudi Arabia and support its ongoing development and growth.

Sadafco's core mission is to offer nutritional, sustainable, and delicious products that cater to consumers' base nutrition and enhanced nutrition needs. With this strategic move, Sadafco is well-positioned to strengthen its position as a leading player in the food and beverage industry in the region.

Patrick Stillhart, CEO, Sadafco, added: "Amidst an increasingly competitive landscape, Sadafco's progress is attributed to brand loyalty, innovation, and agility in recognising and adapting to new forces shaping the consumer market and the opportunities we uncover."

This ambitious expansion of Sadafco comes at a time when Saudi Arabia is transforming into one of the most vibrant countries in the Middle East. Earlier this year, Sadafco took its anchor brand through a bold rebranding exercise aimed at providing customers with unique experiences beyond great-tasting milk products.

Sadafco operates sales and distribution depots in 24 locations across the Kingdom of Saudi Arabia, Bahrain, Jordan, Qatar and Kuwait. Saudia products are also exported to several countries in the Middle East and North Africa (Mena) region which gives it that presence. Apart from this, in the Mena region, Sadafco has a presence via distributors in Iraq, Libya, Yemen and Oman. As Sadafco expands into the new Omani market with the support of its consumers, employees, partners, and stakeholders, it is looking forward to entering a new phase of growth and success.