Times of Oman
Sencor brings innovative and stylish small home appliances to Oman
September 25, 2017 | 6:35 PM
by Times News Service
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Muscat: Al Mawared Electronics, a leading distributor of consumer electronics, personal care products, and appliances announced yesterday that it has signed an agreement with Sencor, a worldwide manufacturer of consumer electronics products, to distribute its small home appliances in Oman market.

As its exclusive distributor - Al Mawared Electronics brings an array of Sencor’s innovative and stylish smart juicers, smart electric kettles, stand and food mixers, hand blenders, electric toasters and vacuum cleaners to its extensive network of retailers across Oman.

“We are very pleased that Oman has become the next distribution market for Sencor products. We believe that the combination of a strong distribution partner, our experience, and the unique collection of premium products with fresh European design will bring success. Both, the pastel and solid lines of our brand come in nine different colours; and it is noteworthy that Sencor has received the prestigious Red Dot Award for outstanding design,” said David Beneš, International Sales director, Mena & Asia,

Hamad Al Shamsi, CEO of Auriga International / Al Mawared Electronics said, "We are excited to represent Sencor and expand their retail footprint in Oman so that more customers can experience this world-renowned line of trendy home appliances. Kitchens have always been at the centre of any Omani and Expatriate family; and are an expression of their lifestyle. Sencor fits this need like none other, as the brand's entire range is crafted to meet the expectations of quality, affordability, performance and aesthetics. We see a huge opportunity for the brand in Oman and plan to grow its presence here rapidly."



Sencor appliances combine leading technology and innovative design, delivering practical yet fashionable products that easily integrate into the consumer lifestyle.

Ziad Hameed, general manager of Auriga International / Al Mawared Electronics said, “We have made a commendable impression in the hearts and minds of the Omani customers through our existing line-up of brands and with the addition of Sencor, we will be able to capture substantial market share of the Home Appliance segment in the Sultanate of Oman. At Al Mawared Electronics, we strive to achieve customer service excellence.”

“Sencor appliances are trendy and come in a variety of styles and colours, providing retailers with an exciting new assortment of small home appliances to fit the personal style of a wide range of consumers. Our products match the tone of any kitchen, beautifully harmonise with their surroundings, and brightens up the spaces of anyone who uses them,” said Kashif Saeed, Sencor’s Sales & Marketing Manager, GCC.



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