UFC organizes Customer Relationship Management workshop for staff

As part of its endeavour to continuously develop its human capital through specialised training courses in the areas that serve its customers and further its strategic plans, United Finance Company SAOG (UFC) recently organised a ‘Customer Relationship Management’ workshop for its staff.

Conducted by Elevate Management LLC, the 2-day workshop was attended by all customer facing staff, and aimed to develop their skills in identifying and meeting customers’ needs, as well as acquainting them with the best international practices in managing customer relationships. As part of the workshop, 50 innovative ideas were also collected from the participants with a motive to create a ‘wow’ experience for UFC’s customers.

Highlighting that the workshop was organised in line with UFC’s focus on providing an exemplary customer experience and continuous efforts towards improving itself, Nasser Salim Said Al Rashdi, Chief Executive Officer, UFC said: “UFC has taken a giant leap as it reimagines the customer service experience by enabling quick, secure and seamless financing and loan interactions through a comprehensive, customised, and innovative products and services portfolio. This makes it essential for us to continue to develop our employees further, by imparting them with the required expertise that contributes to shaping their future careers, as well as builds UFC’s business by attracting, retaining, and growing our customer-base; so we become the Sultanate’s provider of choice for financial and leasing services.”

He elaborated: “Our long-term vision is to continue to grow, by focusing on attaining customer satisfaction through customised and innovative products, quick service, latest technology and a wider branch network. This can only be achieved by continuing to develop our employees through ongoing training and professional development opportunities designed to enhance their efficiency in order to ensure continuous development of our services quality and meeting our customers’ needs.”

UFC’s employees are a key pillar in providing the best financial services to its customers, as they are continuously trained to invest their expertise and skills in developing the company’s products to keep pace with the latest international practices, which ensures maintaining an outstanding level of customer satisfaction. Employee development is a top priority at UFC, one that it seeks to manifest as a value proposition across various elements, including talent management, development of national cadres, employee engagement as well as training and development programs.

Established in 1997, United Finance Company aims to become a next-generation Finance and Leasing company that uses technology to create a value-exchange ecosystem for digitally-engaged individuals, corporates and small medium enterprises (SMEs). The company provides a range of financial products and services - car loans (new and used cars), equipment loans, heavy vehicle financing, bill discounting, working capital funding, and corporate deposits. Headquartered in Wattayah, UFC has seven branches in Oman, in Barka, Mawaleh, Ibra, Ibri, Nizwa, Sohar and Salalah. For further details on UFC’s branch network and diverse range of product and service offerings, please visit - https://www.ufcoman.com/en/home or WhatsApp 92667773