Muscat: Conde Nast International's much awaited conference kicked off this morning at the Shangri La's Barr Al Jissah Resort and Spa with opening remarks from Jonathan Newhouse, the Chairman and CEO of Conde Nast International.
His Excellency Sayyid Badr bin Hamad Albusaidi, Secretary General at the Ministry of Foreign Affairs welcomed the 500 plus international audience, and gave a presentation highlighting the 'Mindful Luxury' concept in Oman.
He spoke about the traditions of Oman and how the countrymen have always carried the trait of exploration, and about the oldest luxury good in Oman- the Frankinscence.
Lebanese born international fashion designer Elie Saab also opened his heart on his successes and challenges growing with his brand in a session with Suzy Menkes, International Vogue Editor
"I have worked very hard to build this brand and when we speak of a brand it needs a lot of time. Me and my style is I work slowly but surely. I always think about my strategy and planning."
He also spoke of plans to expand to more countries, "we chose more beautiful strategic locations around the world to go to our clients and present good services for our clients. In our planning in two months we plan to open in Geneva."
CNI's conference will run over two days (April 5 and 6). Oman's Tourism Development Company, Omran are major partners of the conference.