‘Tell A Friend’ road safety drive at Salalah Festival
August 5, 2015 | 6:12 PM
by Times News Service

Muscat: As part of the ongoing drive to educate people across the Sultanate about the importance of safe driving, the nationwide “Tell A Friend” road safety campaign spearheaded by the Petroleum Development Oman (PDO) will be featured at the Salalah Tourism Festival next week.

Volunteers will be manning a stand from August 10 to August 15, to appeal to visitors who are keen to learn more about staying safe on Oman’s roads, and to spread the message.

The programme will include live discussions with visitors, contests, short plays and many other activities that appeal to all age groups. Visitors will also be able to try the seatbelt convincer device which simulates the impact of a slow-speed traffic accident.

Moreover, “Tell A Friend” volunteers will give away free child car seats to a number of parents attending the event.

The five-year “Tell A Friend” campaign was officially launched by the PDO in Muscat in January 2013 with the aim of lowering the number of road accidents in the Sultanate. It targets important areas of road safety such as responsible driving, speed management, and vehicle safety, in addition to proper seat belt usage and fatigue, and has used a multi-media approach, including television, cinema, radio, and newspapers, apart from Facebook and Twitter to get its message across to people of all ages.

Great opportunity

Munira Al Balushi, the campaign co-ordinator said, “The Salalah Festival is a major event and provides a great opportunity for us to spread the word about safe driving.”

“Every year, hundreds die and thousands are injured on Oman’s roads and PDO, and our partners including the Royal Oman Police, want us to do all we can to reduce these terrible casualty figures,” she said.

“The Tell A Friend campaign road show has been all over the country including to Ibri, Nizwa, Khasab, Shaleem and Al Jazir, and we have had a great response from the public, who realise how important it is to make the roads safer.”

The campaign also visited the 2013 Salalah Tourism Festival and attracted about 5,000 visitors.

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