Nawras rebrands as Ooredoo
October 27, 2014 | 12:00 AM
Greg Young, Ooredoo’s chief executive officer in Oman. Photo: Ismail Al Farsi/Times of Oman

Muscat: Nawras has completed its rebranding journey to officially become Ooredoo, joining over 95 million customers across their markets in the Middle East, North Africa and South East Asia. The telecommunication company will change its brand name as Ooredoo on Tuesday.

As Ooredoo, the company will build on consistently delivering the best customer experience, a robust network and a wide range of cutting edge products and services that meet the changing demands of the fast-paced telecommunications industry.

"Today marks an exciting milestone in the history of communications in Oman. The Nawras brand has grown and become a familiar icon over the last ten years, and now it's time to take our business and communications in Oman to the next level. We will remain a community-focused brand, always striving to make a difference in people's lives with world class communications services," said Greg Young, Ooredoo's chief executive officer in Oman.

"Ooredoo is a company that supports human growth and empowers people with the right tools and technology they need to achieve their aspirations and access new life opportunities through education, personal development and even entertainment."

The Ooredoo group operates in markets that are heavily youth oriented, a characteristic shared by the Omani market, and has gained invaluable insights and knowledge about engaging with this important demographic, which represents almost 50 per cent of the local population. The company will continue to encourage youth to pursue their hopes and dreams by connecting them to advanced 3G and 4G networks, caring for their future and challenging them to keep improving together and make a positive difference for the future of the country. 

"Our core beliefs and values, our focus and commitment to the customer and our people, as well as our day-to-day operations, will not change. But what we know you will see is an exciting new focus for growth and innovative and inspiring new products and services," added Young.

Referring to the company's planned investment, Young said that the telecommunication firm has invested close to OMR80 million last year for expanding and upgrading network. "This year, we are spending a similar amount. Over the coming years, we are continuing to spend very high levels of capital to continue to expand our network, coverage, and for introducing a range of services for our customers."

Young also noted that Ooredoo has mobile voice network coverage of 98 per cent of population, while the coverage of 3G high speed data network is around 86 per cent. The company plans to enhance it further to reach 98 per cent-level.

Business focus
Young said Ooredoo's customer base has grown by 6.5 per cent over the last 12 months. "We are still growing our customer base. Of course, it is slowing down as (mobile) penetration level is now close to 150 per cent. We have a strong focus to ensure that our customers are enabled with smartphone devices and available to use a broad range of network and broadband services. Almost 70 per cent our customers have a smartphone device, which is a very high percentage. And we are reaching a point were 40 per cent of our consumer revenue are coming from data."

Customers across Oman will immediately be able to enjoy the Ooredoo experience through the physical transformation of its shops and offices, the latest campaigns and recent product launches. In celebration of the launch, Ooredoo will also be offering customers new promotions with many more added-value bonuses in the pipeline.

In line with His Majesty's Vision for a knowledge-based and digital society underpinned by information and communication technology, Ooredoo plans to roll out a series of life-enhancing services during 2015 including some aimed at empowering women entrepreneurs and helping young people connect with employment opportunities.

In addition, the company will also use its global relationships with

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