Muscat: Oman Tourism Development Company (Omran), the executive arm of the Sultanate for tourism development, recently released its new corporate publication “Panorama”, which captures a wide view of the country and provides insightful stories about places, people and experiences that are part of Omran’s successful journey in the tourism sector.
Panorama is a seasonal magazine that encapsulates Omran’s diverse portfolio of development, investments and hospitality assets across the country and its role in creating new lifestyle experiences in the tourism sector as well as the wider socio-economic impact of its projects and activities.
The first edition’s cover story explores Masirah Island, its heritage and culture, with a special feature on windsurfing. It also explores a number of interesting topics about the tourism activities at Omran’s hotels and resorts, such as the Via Ferrata in Alila Jabal Akhdar and the Zip-line experience in Millennium Resort Musannah, in addition to many other articles and interviews that will bring the readers closer to Omran.
Panorama profiles some of Omran’s development partners as well as the people working within its group of companies. It hopes to reflect its impact on society and the economy as well as the contribution of Omran’s projects to nation-building, particularly in job creation and SME empowerment, creating a platform to present successful case studies of Omani SMEs striving to make a difference in their respective fields.
Qais bin Zahir Al Hosni, VP Corporate and Government Affairs at Omran, said, “We are proud to launch Panorama to provide insightful stories about Omran. Panorama outlines the company’s efforts in fulfilling its mandate and how we create sustainable and authentic tourism assets, lifestyle communities, destinations that contribute to the Sultanate’s economic diversification and create socio-economic benefits.”
Since its inception in 2005, Omran has played an instrumental role in building the tourism infrastructure in line with the government’s economic diversification agenda.
Omran is the largest hotel investment company in the Sultanate with a portfolio featuring as many as 17 internationally and locally branded hotels and resorts.