Thursday 25 / April / 2024
Doha: Qatar Airways once again stole the limelight on the opening day of ITB Berlin, the world’s largest international travel fair, as Akbar Al Baker, Group Chief Executive of Qatar Airways announced the airline’s aggressive expansion plans and 16 new destinations for 2018 - 2019 at a press conference.
On the same day, the award-winning airline also unveiled a brand new interactive exhibition stand. Hosted by Al Baker, the unveiling was attended by Sheikh Saoud bin Abdulrahman Al Thani, the Qatari Ambassador to Germany, as well as a host of international media and VIPs.
At the Qatar Airways press conference, attended by almost 200 members of the international media, Al Baker announced a raft of forthcoming global destinations for the airline in line with its expedited expansion plans, including the announcement that Qatar Airways will be the first Gulf carrier to begin direct service to Luxembourg. Other exciting new destinations to be launched by the airline include London Gatwick, United Kingdom; Cardiff, United Kingdom; Lisbon, Portugal; Tallinn, Estonia; Valletta, Malta; Cebu and Davao, Philippines; Langkawi, Malaysia; Da Nang, Vietnam; Bodrum, Antalya and Hatay, Turkey; Mykonos and Thessaloniki, Greece; and Málaga, Spain.
In addition, services to Warsaw, Hanoi, Ho Chi Minh City, Prague and Kyiv will increase to a double daily frequency, while services to Madrid, Barcelona and the Maldives will increase to triple daily.
Al Baker said, “Qatar Airways is tremendously excited to announce a further expansion with a significant number of new destinations to be added to our extensive global network throughout 2018 and 2019. This is a direct reflection of our commitment to connecting travellers across all corners of the world in a way that is meaningful and convenient to them. We are committed to continuing our ambitious growth strategy, in order to be able to provide our passengers with as much choice as possible and to take them anywhere in the world they wish to go.”
The brand-new exhibition stand unveiled at the ceremony was designed with a concept of ‘augmented reality’. The new stand features a full 360 digital screen wrapping around the entire stand showcasing the signature Qatar Airways five-star journey, while in-flight entertainment experiences allow guests to place themselves virtually into one of the airline’s Business Class seats, complemented, of course, by a full-size display of the airline’s patented, award-winning “First in Business Class” concept, ‘Qsuite.’
Further developments for the upcoming year were discussed, including additions to the airline’s sporting sponsorship portfolio. Qatar Airways is already the official sponsor of many top-level sporting events, including the 2018 Fifa World Cup Russia, the 2022 Fifa World Cup Qatar and the Fifa Club World Cup, reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message – Going Places Together.
