Dubai: Nissan has scooped six more trophies in recognition of its exciting and innovative marketing at the recent MENA Cristal Festival.
The awards included a Grand Cristal, three gold Cristals and two silver Cristals in 'Media' and 'Digital & Mobile' categories for its 'Speed Personified' campaign and 'House-hunter' test drive by its Dubai and Northern Emirates distributor, Arabian Automobiles.Nissan's success follows the2012 GEMAS Effie MENA Awards ceremony at which it was the only automotive manufacturer to collect more than one award.
The advertising campaigns recognised by the Cristal judging committee were devised and executed in partnership with TBWA\RAAD Communications Group and Mindshare.
Samir Cherfan, Director of Sales and Marketing, Nissan Middle East, said: "At Nissan we build innovation and excitement into everything we do – our brand, our products and our marketing. We believe in delivering innovative products and excitement for everyone but not at the expense of practicality – when we innovate we do so in a way that is useful to people in the real world. This commitment tointelligent, customer-focused innovation shapes our entire business.
"To be recognized for doing so in a way