Muscat: World class luxury airline Oman Air Monday announced a key partnership with globally renowned British car manufacturer Aston Martin which sees the Middle Eastern carrier bring the marque's yet-to-be-launched Lagonda to Muscat as part of its early testing programme.
Reviving the iconic Lagonda name from Aston Martin's renowned heritage, the brand new car is a top-of-the-range, luxury four-door super-saloon which has been designed exclusively for the Middle East market and Oman's awe-inspiring mountains, deserts and state-of-the-art road network are providing the perfect backdrop for essential summer heat testing, says a press release.
Enviable global reputation
Oman Air's General Manager Marketing, Mohammed Al Shikely, announced the partnership, saying: "Oman Air has developed an enviable global reputation as a luxury airline that offers innovation and the highest quality in every aspect of its operations, so we are the perfect partner to assist Aston Martin in heat-testing its stunning new Lagonda.
"Furthermore, our highly professional cargo division offers all the expertise needed to deliver the car from its factory in the UK to Oman, and back again in perfect condition once the testing has been completed.
"And once the Lagonda begins its testing programme, Oman's landscapes, autumn heat and superbly-maintained highways will enable Aston Martin's engineers to really put the car through its paces.
"We are delighted to be working with Aston Martin on this project and look forward to seeing the Lagonda snapped up by the region's discerning drivers who I am sure will also be amazed by the exceptional beauty Oman, the testing ground of the Lagonda, offers them as a unique destination to visit."
'Exceptional automotive art'
Aston Martin says the car, which designer Marek Reichmann has created as 'exceptional automotive art', will only be produced in limited numbers and all purchases will be through invitation only for its Middle Eastern customers. The Lagonda will, therefore, be an unbelievably rare commodity.
The Lagonda's introduction to Oman not only builds on Oman Air's undisputed ability to safely transport highly valuable, precision-built freight, but also the national carrier of the Sultanate of Oman's continuing sponsorship of Omani motorsports star Ahmad Al Harthy's Oman Racing Team, which races Aston Martin's in the pan-European Blancpain Endurance Series and the Avon Tyres British GT Championship.
Ahmad played a key role in introducing the Aston Martin team to Oman.
Speaking in his role as ambassador for Oman Air, Al Harthy commented: "We're absolutely delighted Aston Martin has selected Oman as the location for the summer heat test of the new Lagonda. It's an incredibly prestigious development for the country and everyone involved with Oman Air.