A new fashion industry survey has come up with the fact that over 70 per cent of women are not happy with the shape or length of their legs.
And as short skirts have been the predominant fashion trend for nigh on 30 years it means that not only has our generation suffered largely in silence, but our mums, and perhaps even their mums, have too.
No wonder the reappearance of the maxi-dress, after a few seasons in hibernation, has been greeted with sighs of heartfelt relief. After all, this was supposed to be the season of the micro-mini, but suddenly hemlines were plunging towards the floor and cheers from those of us who's slightly disadvantaged in the leg department could be heard around the planet.
SINCE THEN, HEADED BY DESIGNERS like Etro, Roberto Cavalli and Gucci, the 1970s-inspired full-length dress has taken off as though there was no tomorrow. The high street was quick to pick up on a winner and here are just a few of the styles coming into the shops as we speak. So take your pick...
STRIPED RACER BACK... a maxi-dress with a scooped neck and fun summer-ready colours with bold stripes and body-hugging design. It gives a sporty vibe you don't usually get from long dresses.
PRINT MAXI DRESS...Contrary to popular belief, print is not dead. Print is here to stay; it weaves us through the fashion world with its enticing lines, washes, geometric shapes and animal print inspiration.
SILK FLORAL PRINT... comes in everything from geometric design to large bright flowers which look as though they've jumped out of a French impressionist painting. (anthropologie.com). Step things up a bit with escadrille wedges and statement earrings.
DROP-WAIST MAXIS... are simple but stylish. calypsostbarth.com caught our eye with white patterned circles against a pretty purple background. A drop-waist looks great with either flats or heels.
A BLACK WRAP JERSEY... from Topshop is flattering, polished and versatile. Perfect for casual wear and special nights when dressed up with sky-high platforms and metallic accessories.
LOVE THE LACE... on a white maxi with a scoop neck and Swiss-dot lace skirt (shopbop.com). Pair with flat strappy sandals, an armload of thin silver bangles and a belt to add definition to your waist and you have a look that's the epitome of sunny style.
Whatever your maxi, halter necks and empire lines are probably the most flattering, particularly if you want to go vintage.... those in the know are scouring eBay for some amazing bargains. So enjoy the cool chic cover-up look while you can. Who knows just when the dreaded hot-pants terror will return?
• For fashionistas there's only one floral print at the moment: Stella McCartney's daisies. At her last collection they were scattered everywhere — on tops, dresses, shirts and trousers. Not surprisingly the high street promptly snapped up the idea. So much for the threatened floral fatigue!
• Everyone's got the blues at the moment. Currently cornflower, pastel orrice and cobalt are the shades of the moment when it comes to mixing this season's "it" colour.
• Mary Katrantzou's digi-prints are so big at the moment. Get the look with photo-prints and arty florals — it's the modern way to wear a pattern. Keep accessories simple or you'll just look too busy.
• Rock-chic leather, cute chunky knits, punky stud detailing — they're all due to top the style charts in the coming months. So don't say you haven't been warned!