Muscat: For the first time in the world, Nokia has launched a mobile app 'Discover Oman' with content contributed by students in Oman.
'Discover Oman', the free app available for Nokia Lumia handsets, will allow users to search for attractions and places to visit in Oman, glean information, look at pictures and videos uploaded by local residents, raising awareness about things to do whilst in Oman.
In all, 10 students of local university and five professional photographers from the Oman Photographic Society contributed content for the application.
"The initiative was aimed at encouraging local students to add map data including POI's (Points of Interest), new routes and photographs to the Oman HERE Maps. The initiative ran for a period of eight weeks and we received over 2,300 contributions. Out of these contributors, we picked a few who enthusiastically participated. It is for the first time in the world that we were engaged in such a project and we are happy to see the outcome," said Haseeb Ihtisham, head of Marketing, NokiaMiddle East.
"After seeing the success in Oman, we are now working on a similar project in Saudi Arabia, the UAE and Europe," Haseeb added.
The selected contributions added to the app were mainly focused on meaningful data, including local insights, stories and reviews of various points of interests, adding further value for tourists exploring the rich heritage of Oman.
"The mobile application was downloaded over 100 times during the first phase. Oman is a truly beautiful country with a rich history and heritage and to be able to bring this to life with the help of the community using Nokia technology benefits residents and visitors alike, and has been a great privilege," Salma Massoud, head of App Marketing, Nokia Middle East, said.
Commenting on the initiative, Tariq Al Barwani, Founder and President of Knowledge Oman, said: "Discover Oman is a nationwide society impacting project that we are happy to support and work closely with Nokia to ensure Oman is put firmly on the world digital map.
"Our responsibility is to ensure that the students and the academia are aware about this initiative and that learning is shared as we all contribute towards Oman's digital development."
Selected contributors, including Sachin Dominic D'Silva, who uploaded over 700 spectacular images of Oman and Malikah Hamood Mohammed Al Nassri, who added over 700km of new mapped roads, were honoured at the function.
"It was an awesome experience to shoot and contribute data to the app," Sachin, a business student in a private college in Oman, said.