Muscat: Advertising International Company LLC (ADINC), a leading advertising agency in Oman and part of the Omzest Group, has signed an agreement with DDB Worldwide, making the agency the exclusive representative of DDB in Oman.
DDB is part of Omnicom Inc. the world's leading global advertising and marketing communications services company. The winner of 82 Lions at Cannes this year, DDB has consistently been rated as one of the leading creative agencies in the world by the Gunn Report (Nov 2007, 2008, 2009, 2010), the International Advertising Festival (June 2008, 2009, 2010 and 2011), Campaign (Nov 2007, Nov 2010), Spikes Asia (September 2010), Campaign Asia Pacific (December 2010), BusinessWeek (Feb 2008), and Global Effies/WARC (June 2011) as well as the European AME awards (2011).
"With over 13,000 people in more than 90 countries the DDB Worldwide Communications Group Inc. is a global community of talent, cultures and ideas united by the fundamental belief that creativity is the most powerful force in business. It is creativity, unleashed by an exceptional consumer insight that ignites, inspires action and even social change. And it is through this social chain reaction that influential brands are built," says Patrick Ehringer, president DDB Middle East & Africa, who is currently in Oman to formally inaugurate the new ADINC DDB.
Over the years, DDB has been growing the value and influence of leading global brands like Johnson & Johnson, Volkswagen, McDonald's, Clorox and Unilever to name a few. Of the new association in Oman, Ehringer says, "DDB was among the first international networks to establish its presence in Oman way back in 1996. And it continues to be an important market for us. When choosing a partner in any market, we look for compatibility with our beliefs and values, strong local reputation of the agency and the group it belongs to and most important, the talent of its people.
"In ADINC we believe we have found it all and look forward to breaking new ground in this market with this new partnership. ADINC DDB clients will now have access to global network support, a vast corpus of knowledge and skilled resources to help grow the value and influence of their brands. Radha Mukherji, has been the face of DDB in Oman for the last 16 years, so we are happy to have her back on board full time as the CEO of ADINC DDB to make the transition smooth and seamless."
Adds Radha, "ADINC has been one of the leading agencies in Oman since it was set up in 1991, with several national and international awards to its credit. The Omzest Group, of which ADINC is part, is one of the largest and most respected groups in the country. "The agency today has a good mix of group and non-group clients. The ADINC DDB association will help bring best international practices into every aspect of communication. We look forward to developing ideas that will spiral into virals and grow the influence of our clients' brands."