Wednesday 24 / April / 2024
Muscat: After decades serving as a muse for the makeup industry and a beauty inspiration for women all over the world, Jennifer Lopez is now stepping behind the scenes and debuting a limited-edition collection in partnership with global beauty brand Inglot Cosmetics.
Launching on April 26, the extensive colour line will bring Jennifer’s and Inglot’s shared vision of strong femininity to life and offer women diverse ways to express themselves through beauty. Finally, everyone can now achieve his or her own authentic ‘JLo Glow’.
“The capsule collection we created with Inglot is filled with all my go-to products in my favourite colours. We have everything from mascara, lipsticks, eyelashes, blush, eyeshadow and of course...bronzers,” said Lopez. “What I think is unique and exciting is our Freedom System Palette, which allows you to create your own personalised palette with the specific colours and products that you need. Now you no longer have to buy that 5-piece eye shadow kit to get the one colour you really want.”
Jennifer worked very closely with the brand on every aspect of the collection including the shade range, ad campaign, packaging and even the product names of the hero SKUs, which are inspired by her career, like ‘Boogie Down Bronze’ and ‘Livin The Highlight’. As a global star juggling multiple jobs on top of motherhood, Jennifer built the line for women like her who are always on the go. The product collection allows women to create unique looks of their own, whether they are going for a natural daytime look or going-out-glam, inspired by Jennifer’s iconic styles.
“We could not have asked for a better partner than Jennifer. She is a true beauty visionary,” said Grzegorz Inglot, vice-president of US Operations for Inglot. “In addition to having great style, Jennifer is also quite a beauty expert herself. After years of working with the best in the business, she has unique insight into what women want as well as which products are necessary to create that beautiful glow that she made famous.”
The 70-piece collection ranges from powders to lipsticks, shadows to eyelashes and cosmetic palettes. All colours in the line were created and handpicked by Jennifer herself. The star of the collection is the Freedom System that allows consumers to create unique palettes with over 300,000 combination possibilities. The expertly formulated products will range in shades from nude to glow, with a touch of smoky glam and the key products in the line will include an illuminator, a bronzer, a gloss and a mascara.
Founded in Poland in 1983, Inglot Cosmetics is one of the world’s leading manufacturers and retailers in colour cosmetics. Renowned for its expansive array of shades and revolutionary best-sellers such as the Freedom System of custom palettes and O2M Breathable Nail Enamel, Inglot creates the trends behind the scenes at Fashion Week in New York, Paris, Milan, London and on Broadway. Inglot is dedicated to offering beauty enthusiasts around the world with products that feature cutting-edge technology and the finest ingredients. In addition to the global website, the brand has 755 brick and mortar retail locations in over 80 countries, including 79 stores in UAE, Saudi Arabia, Bahrain, Kuwait and Oman.
