Thursday 25 / April / 2024
Muscat: Lulu Hypermarket has launched its ‘Discover America 2017’campaign to promote the best of American products among customers in Oman.
The event, which will be held across selected Lulu outlets in Oman, will showcase a wide variety of products specially flown in from the United States. Some of the finest American products, consisting of food products, as well as non-food, health, and beauty products, will be available on special offers throughout the campaign. Marc J. Sievers, US Ambassador to the Sultanate of Oman, in the presence of Baushar municipality officials, Lulu staff, and customers, inaugurated the festival. This is the third year in a row that Lulu Oman has held this promotion in cooperation with the US Embassy in Muscat and the US Foreign Commercial Service.
Speaking on the promotion, Sievers said, "Lulu has put together an outstanding promotion, showcasing some of the best products the United States has to offer. We are very proud of the food we produce in the US, and I am grateful to Lulu for helping bring these products here to Oman. ‘Discover America 2017’ is about introducing Omanis to all kinds of American products, and I have every expectation that Lulu’s promotion will be extraordinarily successful in achieving that goal.”
As part of the promotion, Lulu has stocked its shelves with fresh and frozen foods, pies, cakes, chocolates, non-food items, and health and beauty products. Special in-store counters will be setup throughout the promotion, enabling customers to get a real taste of some of the best American delicacies on sale. The promotion will feature popular brands like Kellogg’s, McCain, Jell-O, Bertolli, Folgers, Smucker’s, Quaker, Gatorade, Pringles, Sunsweet, Hunt’s, M&M, Hershey’s, Kraft, Dole, Turkey Hill, Celeste, Eggo, and much more.
Commenting on the promotion, Ananth A. V., director of Lulu Group Oman, India & Sri Lanka, said, "The Discover America promotion has been launched for the third time in Oman now. The promotion is an exceptional opportunity for customers to explore and experiment with the culinary delights and lifestyles of the US Lulu Oman has been hosting a variety of similar campaigns in the past and all of them have turned out to be successful. We owe all our success to our beloved customers in Oman who have always remained keen to experiment and enjoy the cultures and flavours of different countries. The hypermarket’s themed promotions have always been well received by its customers.”
The Lulu Group constantly adheres to its core values and principles. Understanding shoppers’ needs and providing them with quality products at fair prices have always remained the secret behind the success of the group throughout the world. With each new promotion, it aims to bring world-class shopping experience ones step closer to its customers.
