Times of Oman
Ekhtiari offers low-calorie, healthy chicken nuggets
October 12, 2017 | 6:13 PM
by Times News Service
Photo: Supplied
 
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Muscat: A’Saffa Foods, the Sultanate’s largest fully integrated poultry, snacks and allied food producing company’s Ekhtiari range of products help turn everyday meals into tasty celebrations for health-conscious families; and the brand’s chicken nuggets are no different.

Enabling children across Oman to eat low-calorie and low-fat, it is notable that Ekhtiari chicken nuggets are made with natural, lean, and pure high-quality ingredients.

Easy-to-cook, convenient-to-eat and a filling snack food option, the Ekhtiari chicken nuggets have a crispy golden tempura that gives it a soft and juicy inner and crunchy outer, and are bite-sized pieces of boneless chicken breasts; that can be fried or grilled and served best with ketchup, smoke-flavoured barbeque sauce or mustard sauce.

Sidhartha Lenka, head of Marketing and Sales averred, “Each and every product that comes from the A’Saffa brand umbrella comes with a promise of purity of natural ingredients and a taste of freshness. Parents can hence safely serve their children our Ekhtiari range’s low-calorie and low-fat, tasty chicken nuggets and enjoy peace of mind.”



He continued, “It is A’Saffa Foods’ endeavour to encourage children and families to enjoy their favourite snacks guilt-free, and having Ekhtiari’s lean range of products spearhead our back-to-school campaign is in keeping with the same. The campaign has been designed to encourage students and families across Oman to make healthy food choices through Ekhtiari which means ‘my choice’, and provides consumers with ‘wholesome taste and happiness – Mia Bil Mia’.”

A’Saffa Foods will be sharing delicious gourmet recipes for the Ekhtiari range (burger salad, Asian yum yum sausage franks, nuggets cordon bleu nibbles etc.) on its website throughout the course of the campaign, so that parents can safely give their children tasty Ekhtiari meals guilt-free, as each and every product under the range is low-calorie and low-fat in nature.

A’Saffa Foods is constantly investing in strengthening its product development processes, retail formats and supply chain to ensure a satisfied customer. With constant innovation in product portfolio, A’Saffa Foods has shown consistent growth in the Sultanate and in the GCC.

Sub-brands such as Ekhtiari, that are under the A’Saffa Foods umbrella focus on the convenience of the customer with the primary aim of serving them food products that are low-calorie, low-fat, healthful, flavoursome and that are processed hygienically from pure, fresh, tasty, premium, natural, halal and healthy ingredients.



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