Times of Oman
Ooredoo continues to elevate its value-added services
October 5, 2017 | 6:24 PM
by Times News Service
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Muscat: Ooredoo has continued to elevate its comprehensive value-added services with the highest levels of network security to make enjoying the internet even easier for customers.

The company, following a thorough analysis of customer feedback, has maintained a secure consent portal fully monitored by its cybersecurity experts to protect users from fraudsters and scams.

Feras Al Sheikh, director of Consumer Sales at Ooredoo, said, “With the growth in data penetration and smartphones, the digital landscape has become a significant platform for entertainment such as videos and games. Most of the companies who provide these services have monetised the content due to its popularity, offering more and more over the years. Our role with these value-added services is to act as a strategic partner with official content providers entering into agreements that allow our customers to subscribe to or purchase their content. While these content partners depend on digital ad networks, such as Google and Facebook for promoting their content online, Internet services are subject to vulnerabilities, which is why our cyber security team has worked hard to keep our customers safe.”

He added, “We listened to what our customers were telling us and took the additional step to prevent any issues by introducing a consent gateway page, fully managed by us. Instead of digital ad networks or content partners managing the whole activation process, the consent gateway was introduced as the last step where we would ensure all full details of subscriptions and consents are given. From March 2017, for all web access subscriptions, the confirmation page has been managed by Ooredoo and no subscription is possible without the customer clicking the confirmation button.”



Ooredoo also works with Empello, a technology service provider specialised in monitoring digital content, to oversee all online campaigns to combat fraudulent activities that might potentially target its customers. Empello’s support includes detecting any non-compliant subscriptions, daily tracking of misleading campaigns, and random scanning of all online campaigns.

Ooredoo continues to provide customers with the latest ways to enjoy the internet through its cutting-edge network. Ooredoo also regularly raises awareness on issues related to cybersecurity, enhances its network with the latest industry innovations, and works with leading experts to deliver the highest levels of security.



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