Times of Oman
Nissan global sales reach record levels in April 2016 - March 2017 period
September 13, 2017 | 5:48 PM
by Times News Service
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Muscat: Nissan Motor Co. Ltd.'s global sales and production rose to record levels between April 2016 and March 2017, driven by the popularity of its vehicles and the success of models offering autonomous drive and connected car technologies.

In Oman, Suhail Bahwan Automobiles (SBA) is the distributor of Nissan range of vehicles.

Sales for the 12 months ending March 31, 2017, increased for a fourth consecutive year, gaining 4 percent to 5,642,381 vehicles. Production increased 9 percent to 5,695,774 units. Sales and output also set single-month records during the month of March.

Expressing delight at figures, a senior official of Nissan Oman, from the house of Suhail Bahwan Automobiles (SBA) said, “We are delighted with the excellent results announced. This will keep us on track towards achieving our future goals. We look forward to building on the strong track record of success. Nissan is committed to offering our customers the best cars and customer service whether they are a first-time car-owners or Nissan aficionados.”

A senior official at Nissan Motor Corporation said, “We are very proud of the strong customer response to our products in key markets that have allowed our sales and production to reach another record level. Globally crossovers performed particularly well, with the X-Trail contributing to record sales in the US. and the new launch Kicks gaining momentum across the globe. Nissan looks forward to building on this success by continuing to deliver high-quality products with exciting new technologies that meet the needs of our customers around the world."

In Japan, Nissan introduced the e-Power system to the Note compact car and began offering ProPILOT autonomous driving technology for the Serena minivan. This helped boost sales of those models by 30 percent and 50 percent, respectively.

March 2017 - Global Production

Nissan's global production in March surpassed the previous year's results for the 14th consecutive month, setting a record for a single month.

Production in Japan surpassed the previous year's results for the eighth consecutive month. Production outside Japan surpassed the previous year's results for the second consecutive month, setting a record for a single month. In Mexico, production surpassed the previous year's results, setting a record for a single month.

Global production for the April 2016 - March 2017 period surpassed the previous year's results for the second consecutive year, setting a record for the April-March period. Production in Japan surpassed the previous year's results for the first time in five years, reaching 1 million units for the first time in three years.

Production outside Japan surpassed the previous year's results for the eighth consecutive year, setting a record for the April-March period. In Mexico, the UK and China, production surpassed the previous year's results, setting records for the April-March period.

March 2017 – Global Sales

Global sales in March surpassed year-earlier results for the eighth consecutive month, setting a record for a single month. Sales including mini-vehicles in Japan surpassed year-earlier results for the fifth consecutive month.

Sales outside Japan surpassed year-earlier results for the second consecutive month, setting a record for a single month. In the US and Europe, sales surpassed year-earlier results, setting records for a single month. In Mexico, sales surpassed year-earlier results, setting a record for the month of March.

Global sales for the April 2016 - March 2017 period surpassed the previous year's results for the fourth consecutive year, setting a record for the April-March period. Sales outside Japan surpassed the previous year's results for the fourth consecutive year, setting a record for the April-March period. In the U.S., Mexico, Europe and China, sales surpassed the previous year's results, setting records for the April-March period.

Exports from Japan

March 2017

Exports in March surpassed year-earlier results for the 11th consecutive month.

April 2016 - March 2017

Exports surpassed the previous year's results for the first time in five years.

Awards for Nissan

By strengthening its presence in the hearts and minds of the Oman customers, Nissan won multiple honours with the consumers naming it the “most trusted” and the “most popular” brand in Oman in the calendar year of 2016.

While Nissan was awarded the significant “most popular car brand in Oman” at the Oman Auto Excellence Awards 2016 organised by OmanExpo, the brand was adjudged the “most trusted brand” in the automotive category in an online survey conducted by a local daily.

Significantly, both the awards were decided based on the results of an online public voting process where consumers voted for their preferred brands.

SBA commitment

SBA is largely committed to supporting Nissan’s growth in the Sultanate through a major emphasis on customer satisfaction and by providing world-class after-sales services in Oman. With a national network of more than 18 showrooms, 20 service centres and 33 spare parts outlets, SBA has further built upon its legacy of trust, excellent customer service and providing value for money to each of its customers.

Like Nissan Oman on Facebook

Customers can also get unlimited access to Nissan's prestigious vehicle line up at the comfort of their homes or offices on Nissan Oman's Facebook page - http://www.facebook.com/Sbanissanoman. It may be noted that with more than 120,000 fans following on Facebook, Nissan Oman has once again taken the most popular auto brand position in Oman on the social networking site. Facebook users and interested customers who ‘like' Nissan Oman Facebook page and register online, will get exclusive updates, news, reviews on the entire range of cars.

Nissan Oman on Instagram

Instagram users can follow Nissan Oman at https://www.instagram.com/sbanissanoman/

After sales service

Every customer purchasing a Nissan vehicle can be assured of Nissan's top class after sales service, which guarantees the advantage of factory-trained experts. The customers can be assured that Nissan uses only genuine replacement parts at all times. Customers can expect consistency and support during after sales service, which ascertains Nissan's performance and resale value in the years to come.

Nissan's impressive vehicle line-up

Nissan has built up its reputation through innovative technology, and a broad product line-up. In Oman, people have increasingly opted for Nissan models because they come with class leading features, great performance, ideally suited to the local conditions and offer great value for money besides being among the safest cars on the road.

Nissan's range of vehicles consists of sedans like Micra, Sunny, Sentra, Tiida, Altima and Maxima; crossover range includes Kicks, Xtrail and Pathfinder; SUV includes Patrol Super Safari and Patrol Y62 V6 and V8 engines. Nissan's LCV range includes Navara and Patrol Pickup, Urvan 15-seater bus and panel van and Civilian with 26 seats and 30-seater variants.

Countrywide presence

Suhail Bahwan Automobiles, the exclusive importers and distributors of all Nissan vehicles in Oman, have their Nissan showrooms spread across the Sultanate. Their showrooms are strategically located all across the country in Muscat, Sohar, Sur, Salalah, Shinas, Sumail, Ibra, Ibri, Nizwa, Buraimi, Barka, Bahla, Jalan Bani Bu Ali, Seeb, Mabella, Sinaw, Khasab, and Bidaya. This goes to show that Nissan Oman has been successfully growing in operations and is consistently spreading its network throughout the Sultanate of Oman.

Timings

With effect from August 20, 2017, the Nissan Oman showroom at Qurum is open from 8.30am to 1.30pm and 3.30pm to 7pm from Saturday to Thursday. Nissan Oman showrooms across other governorates will be open during the same time from Sunday to Thursday.


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