Thursday 25 / April / 2024
Muscat: Oman Qatari Telecommunications Company, popularly known as Ooredoo, renewed their main sponsorship of the Oman School League for the academic year 2017-2018, which will be run in cooperation with Al Swayni Sport Services Company.
The was revealed by Amin Saad Al Swayni Bait Saleem, CEO of Al Swayni Sport Services, at the Oman School League 2017-2018 sponsorship agreement signing ceremony on Monday.
According to a statement issued by Al Swayni Sport Services Company, the Ooredoo’s decision to renew the sponsorship comes after the great success of the first edition 2016-2017 of the schools football league at organisational, promotion and media coverage levels, and in the context of enhancing its role in corporate social responsibility and contribution to the emerging football talents in Oman.
As per the agreement, Ooredoo will continue as the main sponsors of the Oman School League, which is organised in partnership between the Ministry of Education represented by the Oman School Sports Association and Al Swayni Sport Services Company.
The sponsorship will strengthen Oman School League’s educational and sports objectives that Oman School Sports Association seeks to establish through the formation of a sustainable foundation for school sports and promoting the role of youth sport in the development of Omani students leadership skills and team spirit.
Ooredoo is committed to delivering its best to Oman communities through its corporate social responsibility programme and cooperation with various governmental bodies by the provision of community derived products, services and initiatives, such as their annual Goodwill Journey, youth packages, and the support of the Oman Charitable organisation as well as small and medium enterprises.
The Oman School League will be another bridge for the company’s long standing support and development of youth talent in the Sultanate, especially young players aged 15-18. It is expected that the number of schools participating in the second edition will increase to about 250 and more than 5,250 students.
Ooredoo’ smain sponsorship of the first edition played a valuable role in the emerging gains of Oman School League, primarily the establishment of the first school football league in the Sultanate, which was won by Omar Bin Al Khattab School the champion of Dakhliya province claiming the title and grand prize of artificial grass pitch after defeating Ka’ab bin Barcheh School, champion of North Al Batinah province, 4-3 via penalty shootout.
The League also produced a number of benefits that stressed the importance of its continuity and development to become a discovery platform for the most promising talents in football, thus becoming the main source of players’ for national teams. The first version also provided an educational competition environment for all participants, highlighting and bringing lots of discovered talents to spotlight. The League also provided an opportunity for players and coaches and administrators to meet, exchange experience, build confidence and team spirit.
Ooredoo sponsorship of the League also brought support to workshops and training courses that contributed to the qualification and training of the refereeing staff of the league, as well as various social groups’ interaction and participation in the league’s accompanying activities.
The highlights of this were HADAAF, the“League Mascot” awareness and educational campaign in the commercial complexes and sport gatherings.
Raed Dawood, Director of Government Relations and Corporate Affairs, said: “Our sponsorship of the Oman School League reflects our commitment to sports-based youth developmental projects that promote healthy lifestyles, personal growth and teamwork. Football is Oman’s national pastime and it is important that we provide youngsters with the training, competition and social investments needed to reach their full potential.
“Through our sponsorship, we are not just empowering them with this opportunity but bringing communities across the Sultanate together through our love of the beautiful game.”
“This football competition brings together young Omani footballers from grades 10 to 12 from all over the Sultanate, which will benefit our children,” said Amin bin Saad Al Swayni Bait Saleem, CEO Al Swayni Sport Services.
“It will generate a lot of excitement and enthusiasm throughout the country. It will also nourish and qualify talents on all sport frontiers in addition to building a fan base and supporters in participating schools. We look forward to working with our partners in Ooredoo, support Oman School Sport Association development agenda and move football in the Sultanate’s schools to advanced stages.”
“We are proud to be associated with Ooredoo’s strong social responsibility track record and in particular their sponsorship of such fruitful initiatives across the Sultanate, and we are grateful to the company for taking initiative to provide support to Oman School league.”
