Instagram influencers: Kuwaiti style blogger Hussain Jassim
May 28, 2017 | 2:04 PM
by Salim Al Afifi
Kuwaiti Blogger Hussain Jassim

Hussain Jassim, 29, a fashion enthusiast and traveller from Kuwait who owns a successful online business and blog titled ‘Style Scandals’, enjoys sharing his moments with the world. So how does this dapper gentleman keep his swagger in a perpetual dashing mode? Let’s find out.

What inspired you to start Style Scandals blog?

I would say different international fashion bloggers such as Mariano Di Vaio, Adam Gallagher, Chiara Ferragni. If we look back a couple of years there wasn’t much focus and awareness towards men’s fashion in the Gulf, which is now changing, and that makes me happy that at one point I was part of this change.

Running a blog is somewhat a full-time job that requires continuous attention. Do you get bored or dead beat at times?

Not really, I get to meet different people, hear different stories, and try to get the best out of everything to improve my own. There is always a room for opportunities. And I truly enjoy it a lot.

What influences your daily posts?

Usually I like to focus on a couple of things, stuff that people want to see, and subjects that we want the people to see and benefit from; and of course, latest product releases in our store.

Having visited a lot of cool travel destinations, what are your go-to tips on travelling in style?

That’s a tricky question, because before I used to pack like crazy. For example, if am travelling for 20 days only I used to take 20 T-shirts, 15 pants, 10 shorts, 15 shirts, 10 pairs of shoes, 5 sandals, but after travelling a lot you start realising the things you wear and what you exactly need. Usually heavy packing is only for winter clothing. So what I started doing is take items that could be used multiple times and matched with other items so I can try and get 10 outfits from 5 pieces only. This is how I do it. I have a checklist with all items. I take tops that match majority of my pants and shorts. And I do the same with the shoes. I prepare couple of outfits from head to toe to ensure that I am covered for the trip. And, if you are travelling with a friend try and exchange clothes; more outfits, less packing.

You have a huge following from Oman and the GCC, how do you keep them hooked on your posts?

I always try and post things that could be beneficial for almost everyone and not try to customise it as per country or region. But I like to give help and support for other GCC countries on things to do or where to go. And try and keep my posts realistic and straight forward.

You’re also a designer for Mandala roundies, how did that come about?

I have a big bohemian, hippy gypsy side of me and the Mandala circles are used in different spirituals and meditation. These circles or ‘container of essence’ are said to represent wholeness, health, connection, unity, harmony, and the cycle of life. That’s why when I saw the roundies, poufs and tapestry available in different colours and style I felt that they would be a perfect addition to the store and can be used a lot by customers for the beach, garden, yoga, meditation, and decoration.

Your photos look beautiful and professionally shot. How important is photography as a style blogger?

Well photography and videography is the only way we are reaching out to the audience and if the quality of the image wasn’t good it won’t be looked at. Not only that, we like to see new things or creative shots that attracts us and differentiate our styles from others. Personally, I don’t look at unclear videos or photos so I expect others do the same.

Your hair is always on point, and in this hot Gulf weather, you must have a secret remedy?

Usually I liked it short in summer but mid or long in winter. Nonetheless, I do like to take care of it every once in a while. I have two haircuts a month and some home hair treatments, good food, and vitamins, too.

What is your go-to style?

My go-to-style would be bohemian pastel colours, but I like to dress comfortably when going out and dress up for major events. I would have to say it’s a mix of everything but mostly I believe I can relate to casual chic or smart casual for events.

What have you learned while blogging and social media?

I have learned a lot, because in order for you to blog you need to read, experience, and learn lots of things. But I think the most important thing is staying honest and trust worthy to others to maintain your credibility.

One of the perks of being a social media influencer is freebies. What’s it like?

It’s a good place to be (laughs). I get to try multiple items from food, cosmetics, clothing, and so many other things. And let’s be honest who doesn’t like gifts. My favourite has to be skincare and cosmetics followed by clothing.

Do you have any tips for a new blogger?

Yes, know what you want, have your own style get inspired by others but don’t copy others. Each one of us is unique in their own taste and style. Also ask if you need help, there is nothing wrong with asking or learning from other experiences. [email protected]

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