A’Saffa Foods achieves OMR30m revenue, plans expansion

Business Saturday 01/April/2017 17:25 PM
By: Times News Service
A’Saffa Foods achieves OMR30m revenue, plans expansion

Muscat: A’Saffa Foods, which held its annual general meeting on March 29, said that the company’s total sales for 2016 touched OMR30 million.
The board has approved an expansion plan to raise chicken meat production capacity by 100 per cent and continue in their endeavour to foster and support food security, self-sufficiency and increased employment opportunities in the Sultanate. The total capital expenditure of the expansion will be OMR45 million and the expansion project will be implemented in two phases, each phase will be 50 per cent.
A’Saffa Foods has acknowledged the contribution of the company’s staff who worked hard to achieve goals that were set to maximise shareholder returns in 2016. The company’s financial results were announced by the company’s chairman, Rashid Saif Mohammed Al Saadi.
Speaking at the company’s annual general meeting (AGM), CEO, Dr. Nasser Zahir Nasser Al Maawali said; “The management continues to focus on dynamic markets and is committed to improve previous performance records. The focus on operational excellence is the key factor to future success of the company, creation of long term value to all the stakeholders while ensuring sustainability in its operations.”
Strong financial results
The chairman emphasised that in 2016 the company was able to achieve strong financial results. “With the company’s range of processed food products that include poultry, red meat, fish products, frozen vegetables, fruits pulp under the A’Saffa, Khayrat, Taybat and Ekhtiari brands - the sustainable growth and brand variation in our products has helped us achieve great net sales. We look forward to spearheading our operation in the same manner for the coming year too. With our state-of-the-art highly automated plant at A’Saffa Food Processing, located in Rusayl in Muscat, we ensure all value-added processed value products are delivered to our consumers fresh, pure, healthy and tasty,” noted the chairman.
“The year 2016 has been a good year for our company with strong performance across all dimensions. It has been made all the more memorable with the organisation achieving the OMR30 million-mark in revenue at the end of the financial year. This has been made possible by the sustained performance of our employees, the executive management and the higher management,” the chairman concluded.
A’Saffa Foods is by far the leading domestic poultry producer in Oman with a leading market share that is steadily growing and introducing poultry and allied products in addition to being the producers of the Khayrat, Taybat and Ekhtiari range.
The key factors in securing such brand prominence in Oman has been the very aggressive and innovative work undertaken by the marketing and sales department that promotes the company’s varied and diverse range of products to publics across the whole of Oman.
“We have consistently found ways to delight our loyal customers and ensure that we deliver on our promise to provide “100 per cent real halal, natural and tasty, healthy and safe” products, which consistently deliver the highest quality standards. Our products are packed full of taste, protein and are part of a healthy balanced diet for families across the Sultanate of Oman. A’Saffa is also making a major impact in helping to enhance food security as its manufacturing base grows and develops,” the chairman said.
A’Saffa Foods is the perfect example of a company that is friendly and loyal to the society in which it operates.
In coordination with concerned authorities the company contributes actively in serving society surrounding its production centre, by supporting various activities and programmes, and contributing in collaboration with several society establishments to promote social activity and responsibility by lending a helping hand in the Sultanate.