Speaking at the launch in San Francisco, Google hardware chief Rick Osterloh said the new products "perfectly demonstrate our strategy of re-imagining hardware from the inside out."
The Pixel 2 smartphone comes in two sizes, with comparable features, including aluminum bodies and no traditional jacks for headphones. Prices for the base model start at $649, while the high-end version starts at $849. The phones will be available Oct. 19.
The Pixel phones lack the brand lustre and market share of similarly priced smartphones such as the Apple iPhone or Samsung Electronics Cos Galaxy S and Galaxy Note smartphones. Still, the original Pixels camera and software drew acclaim from reviewers, many of whom expect the line to become a robust competitor at the high end of the Android smartphone market.
Pixelbook, priced at $999, is the first laptop powered by Google Assistant and will support Snap Incs Snapchat, the company said. The keyboard folds behind the screen to turn the 12.3-inch touchscreen into a tablet. It will be available in stores from Oct. 31.
Google Home Mini, one of the new speakers, is priced at $49 in the United States and would rival Amazon.com Incs popular Echo Dot. It will be available Oct. 19. The Home Max, with dual woofers for more powerful sound, is priced at $399 and with availability by the end of the year.
The Pixel Buds, which are priced at $149, arrive in November. Clips, which is pocket-sized camera with object detection and automatic recording capabilities, "soon" goes on sale for $249, Google said. Videos last only a few seconds and do not contain audio.
The Pixel smartphone debuted a year ago, with analysts estimating sales of more than 2 million, pushing Google to record amounts of non-advertising revenue.
Googles "other" revenue category, which includes both hardware and sales of online storage services, accounted for about 12 percent of overall sales in its most recent quarter.
Last month, Google expanded its hardware development capabilities by picking up a 2,000-person smartphone engineering team at HTC for $1.1 billion.
"It’s pretty clear Google is serious about hardware," said Avi Greengart, research director at consumer data firm GlobalData. "Given that there is a Pixel 2, and given the financial investment, there must be a longer-term strategic intent."
Hardware chief has second go
Google moved into smartphones five years ago with the $12.5-billion purchase of Motorola Mobility. But Motorolas hardware team, under Osterloh, and Googles Android mobile operating system division remained independent. Google wanted to avoid giving it a special advantage and protect its relationships with Samsung, LG and other distributors of Android. The company later sold the Motorola smartphone business.
Osterloh, now working inside Google, moved to bring in-house the HTC team Google contracted to design the Pixel. He enjoys a strong relationship with Hiroshi Lockheimer, the Android division head. The pair have been friends since working together for several years at Good Technology in the early 2000s.
Protecting relationships with others in the Android ecosystem has become less of a concern. Samsung ratched down the rivalary with Google after the firms agreed to a major patent licensing deal in early 2014. Other vendors have seen their market share dip.
Googles eye is now on Apple, whose iPhone has become the smartphone to beat.
The first Pixel debuted a year ago with a significant marketing push: during the last three months of the year, Google spent an estimated $110 million to air 12 Pixel-related commercials, according to data from advertising measurement firm iSpot.tv.
Apple spent $147 million during the same span, iSpot.tv said. Apple has sustained its TV time throughout the last year, while Googles efforts have tapered off.
In the speakers market, Googles personal-assistant lags Amazons Echo devices in market share, according to investment bank Cowen & Co. Last week, Amazon released several new models of the Echo, including one with a display as it tried to find a place in every niche.
Rishi Chandra, vice president of product management for Googles Home hardware unit, said in an interview that Google was being "a little bit more thoughtful" than the online shopping company.
"Amazon is taking a broad approach," Chandra said. "Were going to iterate until we have a good product story to tell."